I speak with many gym owners and operators who have concerns on how to hand out pay raises when times are tough. Although… difficult times can be nothing more than an excuse not to offer a pay raise even though there’s merit. My answer normally will surprise the...
Organizing an open house is a great way to bring in potential new members, and hold onto your current members. You can target your audience, and address some of the main obstacles that hold people back from purchasing a fitness center membership. Here are some ideas...
Managing a gym is more than making sure the gym is filled with people. Of course, the ultimate goal is a high membership count and ensuring the club is a profitable business but it takes quality management to get there. In order to manage a quality gym, hiring quality...
Owning and operating a fitness center can be a very profitable business. However, in order for it to be successful, you will need to have a staff that is able to sell the products and services that you provide. For any fitness center that is struggling to improve...
Our powerful sales training program will motivate your sales force and generate a greater profits. We're the sales training leader in the health club industry. Contact us today! fmconsulting.net/contact or 800 929...
Your team of employees can be the difference between a mediocre gym, and a GREAT gym that gym-goer's love coming to, and refer it to all of their friends and family. That's why it's vital your team is trained to help make your gym the best it could be. Here are five...
Gym Interview Guide Applicant’s Name ________________________________________________ Interviewer’s Name _______________________________________________ Target Position _____________________ Date of Interview _______________ Checklist _____ Review application...
In today's digital world, inbound marketing is the most effective way to attract new members to your gym or fitness center. Traditional marketing and advertising are intrusive, interrupting a person's activity, either on television, radio, or the internet. Using ad...
So many people will have the same new year's resolution. They want to get fit. January is when membership registration soars at many fitness centers. However, when it gets to be March that tapers off. It doesn't have to be that way though. With the right marketing...
Many people today have interest in starting a gym or fitness center. This is a tough business to succeed in with all of the competition in the market. However, there are still lots of opportunities in the industry if you have a solid business plan. Here are some of...
Many people today have interest in starting a gym or fitness center. This is a tough business to succeed in with all of the competition in the market. However, there are still lots of opportunities in the industry if you have a solid business plan. Here are some of...
There comes a point, no matter which industry, when a business owner finds that they need help. It is in these moments that they start to think about hiring a consultant. Whether you are a gym startup or an established fitness business, hiring a consultant is very...
If you have built your fitness center business from the very beginning, chances are good that you have put in a lot of hard work and money to get it going and make it successful. Unfortunately, this can make it hard for you to look at your gym in a neutral way. This...
It is kind of surprising that there are still fitness clubs that do not have an active blog. In today's social media environment, blogging is essential for attracting potential members. Regardless of how well your website is designed, an active blog is often the...
Running a fitness center is a dream for many people. The work is rewarding, and you are your own boss. Having success is harder than many people realize. Although your work is important, you must make a profit when running your business. If you want to have success...
When I first started as a sales person in the gym business, I was terrible. Every Monday when the sales standings would come out for the 4 clubs, I was dead last. I was so uncomfortable in the sales process, my mouth would actually get so dry that I could barely get...
You would likely rather have your team speaking to potential customers that sitting through a gym sales training session. However, not every person has a "sales personality" that will allow them to smoothly and effectively deal with potential customers. For many, it...
In today's world, fitness center owners need all the help they can get to break through the noise and get noticed. Don't you agree? Fitness center marketing is key. But, what is the best approach? For many, the first thought is expensive advertising and marketing...
According to the U.S. Small Business Administration, only about half of all businesses survive 5 years. However, a new gym startup is tougher than many other ventures. Moreover, the increasing popularity of the "warehouse gym" is a double-edged sword. One one hand,...
If you have discovered this blog entry, you are likely a fitness club owner or manager seeking to boost sales and memberships. There is no shortage of online articles with marketing advice. Regardless, many times, it is not an issue of you not doing the right things,...
Are you lacking creative ideas to boost not only the sales at your facility, but also the mood of your membership? Your members are one of your best sales vehicles, so draw out their opinions to get a sense of how they feel about their experience. You can transform...
Are you looking to refresh your fitness class schedule for 2017? Adding new group fitness classes is a great way to inspire your members to get to the gym more often. Here are just a few classes that are making waves this year. Fitness set to heart pumping music is...
In our modern, digital world, one of the best ways to advertise your gym is over the internet. Along with the usual suspects, such has having a website, buying advertising, and updating your social media channels, affiliate marketing is a great way to increase your...
Many business owners would open a franchise if they had more freedom to run their business the way they wanted to. One of the most appealing things about opening a franchise is knowing there's someone there to hold your hand as you start your business. You also know...
