Latest News From Our Health Club & Gym Fitness Blog
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What is the Cost of Owning a Gym?
Reposted from www.abcfinancial.com There are several key criteria to consider when calculating the cost of owning a gym. If you know all of the included costs ahead of time, you will be able to plan accordingly in order to maximize your profits. Location Location will...
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Nearly One in Four Americans Use A Health Club
The International Health, Racquet & Sportsclub Association (IHRSA) has released The 2018 Health Club Consumer Report. This annual publication, based on a nationwide sample of more than 30,000 interviews, provides demographics and health, sports and fitness...
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How to Price for Long-Term Gym Member Retention
Reposted from www.abcfinancial.com Pricing your products and services is not as easy as it might first seem. You have to choose a price that is sustainable for your business operations so your gym can continue to thrive. However, use caution: the price you choose...
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5 Tips for Creating a Successful Direct Mail Campaign
Creating a successful direct mail campaign can be a complicated process. There are many factors to be considered that can affect the success of your mail piece. So, before you lock yourself in your basement office and sit down with your favorite piece of outdated...
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Are You Working Hard But Not Getting The Results You Seek?
This is what I frequently hear from gym owners and operators; “I’m working hard, we have a great facility, but we’re just not getting results we need.” Then they look for a marketing silver bullet to help drive some traffic, but that is always short-lived and they...
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3 Dos and Don’ts When Working with a Marketing Agency for Your Fitness Center
Do you just want to spruce up your online presence with some new content? Are you seriously trying to increase your bottom line? Do you want to start appealing to a different demographic? Depending on your aims, certain marketing agencies might work better for you...
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3 Important Things to Look for in Fitness Club Help
Running a fitness club is like running any other business. And in any business, there is one element which is of utmost importance—the people. Your employees need to be hired with care because they're going to influence the impression that your fitness club makes on...
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Ideas that can bring people to a fitness club
Marketing Fitness clubs are amazing especially in this day, and age with all of the different types of ways people can take videos and pictures because of social media. Social media is a perfect marketing tool to help bring more people to your fitness club. Remember...
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Health Club Marketing Ideas: Mailing New Mover Postcards
People who just moved into your neighborhood are excellent prospects for your health club, but how do you turn them into members? Use new mover mailing lists to send them a postcard offering them a temporary free membership pass. It's a technique that has been...
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Using Influencer Marketing for Fitness Centers
Increased social marketing technologies enable new fitness center owners to expand their market reach to current and prospective users. As the presence of online fitness gurus, coaches and trainers progress, fitness centers are presented with a unique opportunity to...
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Fitness Center Marketing: Upgrade your Class Descriptions
What's it like for your clients to read the weekly lineup of classes at your fitness center? Hopefully, they'll find appealing and accurate class descriptions that will make them want to sign up, and have a great experience. Too often, their eyes may start to glaze...
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Tips On Using Instagram For Your Fitness Business
Everyone wants to stay fit and let's face it, it is always exciting to find new and fun ways to stay in shape. A lot of people turn to social media for ideas. One social media that definitely stands out is Instagram. Instagram has become one of the largest platforms...
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