Transform Your Gym Business - Join Jim Thomas Every Tuesday at 2pm CT for Fast, Quick, Easy, and Friendly Insights on Gym Funding. Dear Gym Owners and Entrepreneurs, In the fast-paced world of fitness, where sweat and dedication meet the ever-evolving business...
Are you passionate about launching your own gym but held back by the financial constraints that often accompany startup ventures? The good news is that the fitness industry is evolving, and access to gym funding has never been more accessible. Whether you're a...
Term loan Similar to traditional bank style financing. A Term Loan is a set amount that a borrower pays back at a fixed amount. The common uses for these types of loans are business expansion, working capital and equipment purchases. Benefits of a Term loan Interest...
Introduction: Every Gym Has a First Day No matter how many gyms you’ve opened, how many teams you’ve led, or how many sales you’ve made—you never forget the first one. The first pre-sale.The first member sign-up.The first chaotic day when nothing goes according to...
From Reluctant Salesperson to Gym Business Expert When I first stepped into the gym business, I didn’t walk in with a grand plan or an entrepreneurial vision. In fact, I reluctantly took the job. I didn’t want to be in sales. I wasn’t passionate about commissions. I...
How to Introduce a Results-Based Selling Approach in Your Gym to Skyrocket Conversions and Retention Introduction: Selling a Membership is Easy—Selling a Result is Powerful Let’s be honest: anyone can sell access to equipment, group classes, or locker rooms. But...
Introduction: Your Gym is a Brand—Start Selling Like One If you're an independent gym owner, boutique studio operator, gym entrepreneur, or personal trainer, chances are you've built a brand around transformation, performance, and community. But are you monetizing...
Introduction: The Inevitable Crossroads Every gym owner, boutique studio operator, and personal trainer running a business will eventually face a critical decision: stay in, scale, or sell. Whether that decision comes 3 years or 30 years after launch, the truth...
Introduction: The Unexpected Can Be Your Biggest Opportunity Every gym owner has experienced the stress of disruptions—unexpected weather closures, national holidays, facility maintenance issues, sudden power outages, or even large community events that take attention...
Introduction: A Wake-Up Call for Gym Owners Every gym owner, at some point, hits a wall. Maybe sales are down, member retention is weak, staff morale is slipping, or the competition seems to be outpacing you. Maybe you're just working harder than ever but with less to...
Introduction: A Win-Win Prospecting Strategy In today’s competitive fitness marketplace, one of the most powerful strategies you can implement is creating strategic partnerships with local businesses. The “Business of the Week” program is a low-cost, high-impact...
Whether a gym is for sale, up for acquisition, struggling and in need of a turnaround, or poised for its next level of growth, the first step in evaluating the opportunity is always the same: we look at the financial reality of each member. This boils down to two...
