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a message from Jim Thomas
While all of us in the gym business settle in and wait for the pandemic to pass, we need to recognize that this could end up being a significant opportunity for your gym if you choose to expand and advance into the market place. But, it will require work. Don’t just...
Do You Need An Expert Witness In The Gym Industry?
The primary function of an expert witness in the gym industry is to express his independent expert opinion based on the information that is provided. An expert can be employed in different capacities for example at arbitrations, tribunals, and litigation. A witness is...
Reasons to Buy a Gym Today
Many people dream of owning their own gym, being the boss, setting the rules, controlling their lives, and earning for themselves. Starting a gym can be difficult. You have to spend a lot of time and money coming up with an idea or service; testing it; developing its...
Do You Operate Your Gym with a Sense of Urgency?
A quick check showing the definition of urgency to be; 1) to act promptly; 2) act with intention to make things happen; 3) doing what needs to be done immediately. So, here’s what I see frequently in gyms…many time there are lots of good things going on but the...
How to Bootstrap Your Sales and Marketing for your Gym during the Pandemic
The pandemic is affecting every gym operation differently — some gyms are going to go out of business, some will manage through it and be okay, some will benefit hugely from it simply due to the kind of gym or service they offer. However, we simply can’t stop...
Make Your Fitness Blog Outstanding & Readers Will Appreciate
cOr at the least that everybody could have a blog. We’ve all got something to say, everyone has something that they’re passionate about. And a blog is a way for you to express that passion while also encouraging others who share this interest to further explore and...
Preparing Your Gym for a Comeback
As of this writing many gyms across the USA are slowing beginning to relaunch their business and others will be conducting a relaunch in the coming weeks. One thing for sure, we’re not going back to the same place we left a few weeks ago. It’s a different marketplace...
4 Signs it’s Time to Hire a Lead Generation Company for your Gym
One of your primary responsibilities as a gym owner or operator is to make sure the door is swinging, the phone is ringing, the email is dinging and the text is pinging. Do you think your membership sales team could benefit from the expertise of a lead generation...
Listen to Jim Thomas on #thedifference discuss how to grow your gym business in the current environment.
https://youtu.be/bRtSSVdQp0Q
How to handle a pay raise with gym staff in a challenging economy
I speak with many gym owners and operators who have concerns on how to hand out pay raises when times are tough. Although… difficult times can be nothing more than an excuse not to offer a pay raise even though there’s merit. My answer normally will surprise the...
Keeping Your Gym in Shape: Fourteen Ways Your Gym Billing Company is Losing You Money.
Thousands of gyms and fitness clubs are doing their billing and member management using Gym Software. But just because you have gone digital does not mean you are ahead of the game. There are many ways that your Gym Billing Company can actually cost you money and this...
Branding Ideas That You May Have Forgotten About That Will Work for Every Gym
No doubt that we live in a digital world with many opportunities for branding and to create awareness of our gym or studio. But with that said there are many opportunities to brand and promote your gym outside of digital. In the end, your goal should be to be known by...
Attention Fitness Club Owners!! Are you struggling to grow your club and operate it?
Here are some of the most common problems I see club owners facing: They don’t have enough time to scale and manage because they are putting out fires 🔥 They are barely breaking even or worse…..losing money 📉 They are experienced with fitness but not with running a...
Health Club Employee Management
Reposted from www.abcfinancial.com Every two interactions a member has with fitness staff in a given month results in one extra visit from that member the following month. It is essential to understand the correlation between employee turnover and member retention....
