The last two years have been extremely difficult for almost any professional working in the fitness industry. While the normal gym industry took a massive toll, other more niche areas of the fitness community were even more negatively impacted by the pandemic. In...
79% of Direct Mail Recipients Either READ or SCAN the Mail They Get. (USPS & UDMP Certified Direct Mail Professional) When you send a marketing message, you obviously want people to see it. Email might be cheaper, but it’s easily ignored. Direct mail will, on the...
Funding Available For Acquisitions | Operating Expense | DebtMinimum 75M with no limits | Any IndustryCall/Text 214-629-7223 | jthomas@fmconsulting.net Seeking Acquisitions | Minimum 10M EBITDA3 Years Audited Financials | Current Management Stay in Place...
With 2021 here, there has been great headway made towards ending the pandemic. Experts estimate that this summer could be when our first return to normalcy happens, but what does that mean for your business? Consumers will hopefully be out in droves, spending more...
Over 25 years ago the Milk industry raised public conscientiousness with these two simple words; GOT MILK? This is the direction the fitness industry needs to take immediately. We can’t just sit around and take it. We need to create a platform to raise the public...
I’m guessing you’ve heard this Stephen Covey quote before. Do you agree with it? What if I told you that there are clubs that are breaking company sales records? What if I told you there are clubs that did better revenue and profits in 2020 than they did in 2019?...
A quick check showing the definition of urgency to be; 1) to act promptly; 2) act with intention to make things happen; 3) doing what needs to be done immediately. So, here’s what I see frequently in gyms…many time there are lots of good things going on but the...
The pandemic is affecting every gym operation differently — some gyms are going to go out of business, some will manage through it and be okay, some will benefit hugely from it simply due to the kind of gym or service they offer. However, we simply can’t stop...
cOr at the least that everybody could have a blog. We’ve all got something to say, everyone has something that they’re passionate about. And a blog is a way for you to express that passion while also encouraging others who share this interest to further explore and...
As of this writing many gyms across the USA are slowing beginning to relaunch their business and others will be conducting a relaunch in the coming weeks. One thing for sure, we’re not going back to the same place we left a few weeks ago. It’s a different marketplace...
One of your primary responsibilities as a gym owner or operator is to make sure the door is swinging, the phone is ringing, the email is dinging and the text is pinging. Do you think your membership sales team could benefit from the expertise of a lead generation...
https://youtu.be/bRtSSVdQp0Q
While all of us in the gym business settle in and wait for the pandemic to pass, we need to recognize that this could end up being a significant opportunity for your gym if you choose to expand and advance into the market place. But, it will require work. Don’t just...
I speak with many gym owners and operators who have concerns on how to hand out pay raises when times are tough. Although… difficult times can be nothing more than an excuse not to offer a pay raise even though there’s merit. My answer normally will surprise the...
Thousands of gyms and fitness clubs are doing their billing and member management using Gym Software. But just because you have gone digital does not mean you are ahead of the game. There are many ways that your Gym Billing Company can actually cost you money and this...
No doubt that we live in a digital world with many opportunities for branding and to create awareness of our gym or studio. But with that said there are many opportunities to brand and promote your gym outside of digital. In the end, your goal should be to be known by...
Here are some of the most common problems I see club owners facing: They don’t have enough time to scale and manage because they are putting out fires 🔥 They are barely breaking even or worse…..losing money 📉 They are experienced with fitness but not with running a...
Reposted from www.abcfinancial.com Every two interactions a member has with fitness staff in a given month results in one extra visit from that member the following month. It is essential to understand the correlation between employee turnover and member retention....
The #1 thing that has grown client clubs has been my personal mentoring and coaching program. I take only 10 total clients at any given time. No more. To qualify you must be 1) like minded and we have a palatable chemistry; 2) you must possess a winning attitude; 3)...
So many gym owners are crazy busy putting out fires and running the day-to-day operations of their gym that they typically do not give much consideration to this question (until it’s too late). Before selling a gym, there are many factors that need to be addressed....
The primary function of an expert witness in the gym industry is to express his independent expert opinion based on the information that is provided. An expert can be employed in different capacities for example at arbitrations, tribunals, and litigation. A witness is...
The health and fitness industry is a $30 billion industry that showed no signs of slowing down in the last decade, growing by 3-4% per year. If you’re a gym owner and would like to enjoy the profits of a booming industry, now is probably a good time to expand your...
Many people dream of owning their own gym, being the boss, setting the rules, controlling their lives, and earning for themselves. Starting a gym can be difficult. You have to spend a lot of time and money coming up with an idea or service; testing it; developing its...
Reposted with permission from simplegym.io Every gym needs legal documents to operate legally and protect themselves. Here are 7 essential documents your gym needs, and a free download link (PDF & Word) for each. Most gym owners didn’t start their gym to become...
