Gym Sales Training Seminars. Improve Sales Immediately.

We’re The Sales Training Leader In The Health Club Industry

Health Club Sales Training is what we do best at FMC Sales Training Academy. Our powerful sales training program will motivate your sales force and generate greater profits. We’re the sales training leader in the health club industry.

In working with club-after-club, the single most common denominator for clubs that are not maximizing their opportunity is a failure to properly implement sales and marketing programs. For example, most clubs will just make things up as they go along and don’t operate using a proven process. In addition, lead follow up in a big problem for most clubs, but a great opportunity for those that do it properly. Proper lead follow up may result in a 20% improvement in sales (with leads you already have.)

Fitness Management & Consulting sales training programs deliver practical, ready-to-use selling techniques to generate better results for you and your health club.  In each and every sales training seminar, you’ll uncover ways to increase your numbers by using fundamental selling techniques.

What Makes Our Training Unique?

  • Completely customized to your club
  • Interactive, engaging for maximum results
  • Delivered at your club
  • Designed to your teams exact needs
  • Delivered by experienced trainer with 20+ years health club sales experience.

Our customized sales training seminars shorten the learning curve for your newest salespeople and put a new spark in your veterans.

Your team will derive long-term benefits from our powerful sales training seminars. Full-day and half-day seminars are available.

Sales Training Topics Include:

  • How to get club guests to buy faster
  • Eliminate the fear of prospecting
  • Getting more appointments
  • Eliminating price objections
  • How to get the Super Objective
  • How to differentiate yourself
  • Deepening rapport and trust with your guest
  • How to make a successful outgoing call
  • Benefits laced selling
  • Effective use of the Needs Analysis
  • How to get more point of sale referrals
  • Mastering the Telephone Inquiry
  • Controlling with questions
  • Understanding “decent boldness”
  • All forms used in the sales process
  • Membership Sales Manual
  • Sales training workbook

Email us  today with a description of the seminar you would like conducted in your facility. Follow me on LinkedIn

Here’s what others say:

I wanted to take a minute to thank you for the excellent content you’re sharing. There are a lot of “wanna-be” consultants out there sporadically sharing their version of the way the Fitness world should work. I find many limited to the one success they had in a limited corner of the fitness world. The consistent quality in a wide breadth of our industry you share is impressive. You’re experience, maturity, diligence in content creation is appreciated.

I share most of your philosophies and enjoy being reminded of many things I once knew and practiced regularly. It’s funny what 40 years of new and relentlessly changing information does to one’s priorities. It is refreshing, and I’m enjoying re-learning many of the basics with your twist on evolution. Thank You, Scott


I contacted Jim Thomas and Fitness Management & Consulting about sales training. We made arrangements for him to come out and do the two day sales training. I was a little skeptical at what difference could be made in two days of sales training.  However I put that aside and embraced his teaching and philosophy and what a difference it has made. Our previous best month prior to Jim coming out was 31 signs. He came out toward the end of December and when he left we had one week remaining, we signed 18 people in that final week, more than any single week we had prior. The following month we signed 66 people, which at a high price point facility isn’t too bad considering where we were. After that first full month it was off to the races. We then retained Jim for the ongoing three times a month teleconferences and webinars and have been doing so for the past year. We have more than doubled our membership basis and more than doubled our membership dues. One of the most important things he gave us was the correct mindset for sales and set the bar where it should be. Prior to Jim we thought that 31 was a really good month. Now we know our goals should be 150-200 in a month and he has given us the tools to do so. One of the best things in dealing with Jim on an ongoing basis is that he really seems to genuinely care about you and your company’s success. He always makes himself available to answer questions and does one on one training with employees who need it even when it does not fall within the normal scheduled teleconferences. I really can’t say enough about how great it has been to work with Jim and how much he has helped our business grow. I have recommended him to people who aren’t even in the fitness industry because well sales are sales. If you own a fitness club I can’t imagine why you would have him out to at least do the two day training. It is well worth every penny, you WILL make back every dollar and then some faster than you can imagine.  Matt T.

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Download What Every Gym Sales Manager Should Know

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