Many business owners would open a franchise if they had more freedom to run their business the way they wanted to. One of the most appealing things about opening a franchise is knowing there's someone there to hold your hand as you start your business. You also know...
It's always important to advertise your business and come up with fitness center promotions. However, you might find that you are more successful than ever at selling memberships and bringing people through the door if you focus on coming up with great promotions for...
If you are looking for marketing for fitness ideas, you could be wondering how you can bring in more millennials to your health club. This can be a great group to target, so follow these tips. Offer Reasonable Prices Many millennials are having a tough time finding...
With Valentine's Day just around the corner, we are all thinking about the relationships in our lives that make the world just a little bit sweeter. While you're at it, don't forget to think about the relationship between your business and your customers. Here are 4...
Before we get into specifics about marketing your fitness center business with landing pages, we should define what a landing page is so everyone is on the same page (no pun intended). For the purpose of our discussion, a landing page is a webpage that has a form and...
Are you looking to increase your customer base quickly and efficiently, without spending too much on marketing? Offering corporate wellness plans to nearby businesses can be an easy way to accomplish your growth goals. Whether your gym has one or many locations, you...
If you are looking for potential fitness center promotions to run in your gym, you may want to consider offering special deals on personal training. One option is to offer free personal training for a certain number of sessions; another option is to offer personal...
When people finally make that crucial decision to take charge of their health and join your fitness studio, they are fully aware of the benefits of exercise and wellness. They know that exercise gives them better health, a fitter body, and improves their quality of...
Are you looking for ways of growing your fitness center business online? If you have researched online marketing, you may have come across the phrase "social proof." Many online marketing experts describe this as "new marketing," but it is no such thing. Social proof...
In Part 1 of this two-part series on fitness club marketing ideas, we discussed demonstrating fitness equipment and conducting a video tour of your facility. Here in Part 2, we'll cover the tips 3 and 4 on using video to market your business. 3. Encourage clients to...
The fitness industry is huge and continues to grow. One of the biggest challenges facing individual business owners in such a growing and competitive industry is attracting a steady stream of new clients. One of the best ways to do that is incorporating video into...
Attention to details matter a lot to guests. When managing a gym, consider the entire gym experience, from the looks of the interiors to how the equipment functions. If you're on a budget, then it can be a bit more challenging to find ways to make your gym look...
Most fitness centers gear up for the busy New Year's resolution season in December, bring lots of new members on board in January, but by March, start to see drop off. Members who were gung ho about reaching their fitness goals in January lose steam and cancel their...
Social media is integral to many fitness center marketing plans. Well-considered social media strategies can help attract new guests and retain current members. While some gyms create generic posts with lackluster photos, it helps to really take the time to customize...
For people passionate about fitness and business, nothing could seem better than a new gym start up. But when the rubber meets the road, starting your own gym could be harder than you think. Depending on the market in your city, there is probably a lot more to having...
As the New Year approaches, many people may want to lose that extra holiday weight. In addition, it's common to want to make those New Year's resolutions happen. So how can fitness club sales keep old members coming back, and gain new members? Here are some helpful...
If your fitness center was successful in 2016, you might not think that there is any reason to do anything different in the coming year. However, it isn't a bad idea to work with a consultant to come up with a new fitness center business plan for 2017. These are a few...
Working in the fitness industry, you probably know a thing or two about fitness. Possibly it was your love for fitness that got you into the business in the first place. But that doesn't mean you know very much about marketing. There is no shame in that! We all have...
There are many aspects that go into building a successful health club. One of these that cannot be overlooked is sales training. The fitness industry is competitive so your sales associates need to be ready to present your gym in a way that is going to capture new...
In business, you can't do anything on your own. Smart business people use the knowledge of those around them and take advantage of the experiences of those who have gone before them. So if you are in the fitness industry and are looking for a fitness club consultant,...
Today it's more important than ever before that your social media pack a punch. This very valuable, low-cost form of marketing isn't only great for recruiting new members, but it's also a wonderful way to keep your current members engaged. With everything else you've...
Fitness center consultants can make or break the popularity of your gym. Sure, you might have the most advanced work-out equipment, and you might have the biggest facility in town, but when it comes down to it, it's the people who work in the gym who will keep your...
Quality fitness instructors are one of your greatest selling points. High-energy and effective classes bring members into your fitness center and they do tell their friends! Your fitness instructors are passionate about their work and it shows in creative...
You can’t execute your vision for your gym if you don’t have the financial resources needed to implement it: this is a simple truth for every gym owner across the industry. It takes capital to transform vision into reality, and in most cases, the bank across the...
