Running a fitness club is like running any other business. And in any business, there is one element which is of utmost importance—the people. Your employees need to be hired with care because they're going to influence the impression that your fitness club makes on...
People who just moved into your neighborhood are excellent prospects for your health club, but how do you turn them into members? Use new mover mailing lists to send them a postcard offering them a temporary free membership pass. It's a technique that has been...
Managing a gym is more than making sure the gym is filled with people. Of course, the ultimate goal is a high membership count and ensuring the club is a profitable business but it takes quality management to get there. In order to manage a quality gym, hiring quality...
Your team of employees can be the difference between a mediocre gym, and a GREAT gym that gym-goer's love coming to, and refer it to all of their friends and family. That's why it's vital your team is trained to help make your gym the best it could be. Here are five...
Gym Interview Guide Applicant’s Name ________________________________________________ Interviewer’s Name _______________________________________________ Target Position _____________________ Date of Interview _______________ Checklist _____ Review application...
Many people today have interest in starting a gym or fitness center. This is a tough business to succeed in with all of the competition in the market. However, there are still lots of opportunities in the industry if you have a solid business plan. Here are some of...
If you have built your fitness center business from the very beginning, chances are good that you have put in a lot of hard work and money to get it going and make it successful. Unfortunately, this can make it hard for you to look at your gym in a neutral way. This...
It is kind of surprising that there are still fitness clubs that do not have an active blog. In today's social media environment, blogging is essential for attracting potential members. Regardless of how well your website is designed, an active blog is often the...
Running a fitness center is a dream for many people. The work is rewarding, and you are your own boss. Having success is harder than many people realize. Although your work is important, you must make a profit when running your business. If you want to have success...
When I first started as a sales person in the gym business, I was terrible. Every Monday when the sales standings would come out for the 4 clubs, I was dead last. I was so uncomfortable in the sales process, my mouth would actually get so dry that I could barely get...
You would likely rather have your team speaking to potential customers that sitting through a gym sales training session. However, not every person has a "sales personality" that will allow them to smoothly and effectively deal with potential customers. For many, it...
In today's world, fitness center owners need all the help they can get to break through the noise and get noticed. Don't you agree? Fitness center marketing is key. But, what is the best approach? For many, the first thought is expensive advertising and marketing...
According to the U.S. Small Business Administration, only about half of all businesses survive 5 years. However, a new gym startup is tougher than many other ventures. Moreover, the increasing popularity of the "warehouse gym" is a double-edged sword. One one hand,...
If you have discovered this blog entry, you are likely a fitness club owner or manager seeking to boost sales and memberships. There is no shortage of online articles with marketing advice. Regardless, many times, it is not an issue of you not doing the right things,...
Are you lacking creative ideas to boost not only the sales at your facility, but also the mood of your membership? Your members are one of your best sales vehicles, so draw out their opinions to get a sense of how they feel about their experience. You can transform...
Are you looking to refresh your fitness class schedule for 2017? Adding new group fitness classes is a great way to inspire your members to get to the gym more often. Here are just a few classes that are making waves this year. Fitness set to heart pumping music is...
In our modern, digital world, one of the best ways to advertise your gym is over the internet. Along with the usual suspects, such has having a website, buying advertising, and updating your social media channels, affiliate marketing is a great way to increase your...
Many business owners would open a franchise if they had more freedom to run their business the way they wanted to. One of the most appealing things about opening a franchise is knowing there's someone there to hold your hand as you start your business. You also know...
It's always important to advertise your business and come up with fitness center promotions. However, you might find that you are more successful than ever at selling memberships and bringing people through the door if you focus on coming up with great promotions for...
If you are looking for marketing for fitness ideas, you could be wondering how you can bring in more millennials to your health club. This can be a great group to target, so follow these tips. Offer Reasonable Prices Many millennials are having a tough time finding...
With Valentine's Day just around the corner, we are all thinking about the relationships in our lives that make the world just a little bit sweeter. While you're at it, don't forget to think about the relationship between your business and your customers. Here are 4...
Before we get into specifics about marketing your fitness center business with landing pages, we should define what a landing page is so everyone is on the same page (no pun intended). For the purpose of our discussion, a landing page is a webpage that has a form and...
Are you looking to increase your customer base quickly and efficiently, without spending too much on marketing? Offering corporate wellness plans to nearby businesses can be an easy way to accomplish your growth goals. Whether your gym has one or many locations, you...
If you are looking for potential fitness center promotions to run in your gym, you may want to consider offering special deals on personal training. One option is to offer free personal training for a certain number of sessions; another option is to offer personal...
