How to Get Fitness Club Members to Come Back

How to Get Fitness Club Members to Come Back

When people finally make that crucial decision to take charge of their health and join your fitness studio, they are fully aware of the benefits of exercise and wellness. They know that exercise gives them better health, a fitter body, and improves their quality of...

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Managing a Gym: Quick and Easy Updates

Managing a Gym: Quick and Easy Updates

Attention to details matter a lot to guests. When managing a gym, consider the entire gym experience, from the looks of the interiors to how the equipment functions. If you're on a budget, then it can be a bit more challenging to find ways to make your gym look...

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Passionate about Fitness? Try a New Gym Start Up

Passionate about Fitness? Try a New Gym Start Up

For people passionate about fitness and business, nothing could seem better than a new gym start up. But when the rubber meets the road, starting your own gym could be harder than you think. Depending on the market in your city, there is probably a lot more to having...

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Fitness Club Sales: Making Memberships Count

Fitness Club Sales: Making Memberships Count

As the New Year approaches, many people may want to lose that extra holiday weight. In addition, it's common to want to make those New Year's resolutions happen. So how can fitness club sales  keep old members coming back, and gain new members? Here are some helpful...

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Marketing for Fitness Centers for Fitness Gurus

Marketing for Fitness Centers for Fitness Gurus

Working in the fitness industry, you probably know a thing or two about fitness. Possibly it was your love for fitness that got you into the business in the first place. But that doesn't mean you know very much about marketing. There is no shame in that! We all have...

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Could Your Health Club Benefit from Sales Training?

Could Your Health Club Benefit from Sales Training?

There are many aspects that go into building a successful health club. One of these that cannot be overlooked is sales training. The fitness industry is competitive so your sales associates need to be ready to present your gym in a way that is going to capture new...

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Looking for a Fitness Club Consultant?

Looking for a Fitness Club Consultant?

In business, you can't do anything on your own. Smart business people use the knowledge of those around them and take advantage of the experiences of those who have gone before them. So if you are in the fitness industry and are looking for a fitness club consultant,...

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Social Media Marketing Tips for Fitness Centers

Social Media Marketing Tips for Fitness Centers

Today it's more important than ever before that your social media pack a punch. This very valuable, low-cost form of marketing isn't only great for recruiting new members, but it's also a wonderful way to keep your current members engaged. With everything else you've...

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Financing Opportunities for your Gym

Financing Opportunities for your Gym

You can’t execute your vision for your gym if you don’t have the financial resources needed to implement it: this is a simple truth for every gym owner across the industry. It takes capital to transform vision into reality, and in most cases, the bank across the...

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Fitness Club Marketing Ideas for the Holiday Season

Fitness Club Marketing Ideas for the Holiday Season

With the holiday season rapidly approaching, you might be looking for new fitness club marketing ideas that can help you bring more business through the door during the winter months. Luckily, there are lots of ways that you can promote your gym during the winter. Try...

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Sealing the Deal: The Benefits of a Gym Broker

Sealing the Deal: The Benefits of a Gym Broker

Traditionally, a broker serves as a facilitator between buyer and seller, arranging transactions in exchange for a commission. If you're starting a new gym or modifying your existing vendor list, you can benefit from the knowledge and expertise of gym brokers. You...

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THE FITNESS FANTASY GRAM

THE FITNESS FANTASY GRAM

Behold yet again, delivered across our digital and print media platforms, flawed opinion of another fitness industry talking head. Though I'm sure well intentioned and possessing two plus decades of industry expertise, his commentary perpetuates the myth of the demise...

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How to Boost Fitness Club Sales This Fall

How to Boost Fitness Club Sales This Fall

In the spring and summer, you might find that your fitness club sales really grow. Many people get concerned about their fitness levels when swimsuit season is coming up or when it's in full swing, so it can be easy to attract people to your gym. As people settle into...

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How to Be Great at Gym Membership Sales

How to Be Great at Gym Membership Sales

Are you a gym owner and would you like to improve the sales performance in your club?  Are you a membership salesperson or personal trainer that would like to improve your sales performance? I think most would say yes to these questions.  However, we continue to see...

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