Don’t Be a Hassle: The Power of Being Easy to Do Business With

In today’s competitive fitness landscape, state-of-the-art equipment and trendy classes are no longer enough. Sure, they’ll get people in the door initially, but what keeps them coming back and singing your praises to their friends? The answer might surprise you: being easy to do business with.

Think about it. From the first interaction to the long-term membership, how easy is it for people to navigate your gym? Here’s how embracing “easy” can supercharge your independent gym:

1. Frictionless Onboarding:

  • Effortless Sign-Up: Forget the paper mountains. Offer online sign-ups, mobile apps for account management, and clear pricing structures. Nobody wants to spend an hour deciphering membership options.
  • Transparent Billing: No hidden fees! Explain billing cycles upfront and offer flexible payment options. Consider offering introductory deals or multi-month discounts to incentivize commitment.

2. Streamlined Communication:

  • Omnichannel Communication: Meet your members where they are. Offer email updates, text reminders, and an active social media presence for announcements and promotions.
  • Responsive Staff: Train your team to be prompt and helpful. Encourage open communication and actively address any member concerns.

3. Commitment to Convenience:

  • Flexible Scheduling: Cater to busy lifestyles with a wide range of class times and membership options. Explore options like family memberships or student discounts to broaden your reach.
  • Easy Access: Make your gym accessible! Consider convenient locations, ample parking, easy entry systems, and well-maintained equipment to streamline the workout experience.

4. Prioritize the Member Experience:

  • Hassle-Free Cancellations: Nobody likes jumping through hoops to leave. Offer straightforward cancellation policies and exit surveys to understand how you can improve.
  • Invest in a Community: Foster a welcoming atmosphere. Host member events, create social spaces, and encourage interaction. The more members feel valued and connected, the more likely they are to stick around.

Being easy to do business with is the ultimate marketing strategy. It builds trust, loyalty, and positive word-of-mouth referrals. By removing friction points and prioritizing member convenience, you create a gym experience that keeps people coming back for more.

Ready to become the “easy” choice? Start by auditing your current systems. Ask yourself: What can we do to simplify the member experience, from sign-up to cancellation? By embracing “easy,” you’ll unlock the true power of member retention and send your independent gym soaring. Contact Jim here.

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If your fitness business is in need of a turnaround, a boost in sales, or a fresh marketing approach, we’re here to help. We offer a free initial consultation to discuss your specific situation and explore how our expertise can make a difference. Don’t hesitate to reach out to Jim Thomas at 214-629-7223 or find valuable insights on YouTubeFollow me on LinkedIn

An Outsourced CEO, Turnaround Expert and Author, Jim Thomas is the founder and president of FMC USA Inc., a management consulting, turnaround, financing  and brokerage firm specializing in the leisure services industry. With more than 25 years of experience owning, operating and managing facilities of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully overcome obscurity, improve gym sales, build teamwork and market fitness programs and products. Visit his Web site or YouTube Channel.

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