by jimthomas | Oct 10, 2018 | DBAT Baseball, direct mail, fitness center business, gym business, gym business plan, gym consultant, Gym Sales Help, New Gym Start Up
The International Health, Racquet & Sportsclub Association (IHRSA) has released
The 2018 Health Club Consumer Report. This annual publication, based on a nationwide sample of more than 30,000 interviews, provides demographics and health, sports and fitness participation data on America’s health club consumers.
“U.S. health club membership reached an all-time high in 2017, attracting 60.9 million members, an increase of 6.3 percent from 2016,” said Jay Ablondi, IHRSA’s executive vice president of global products. “Another 9.1 million non-members exercised at clubs. In all, nearly one in four Americans use a health club to pursue fitness and wellness goals.”
The report shows how consumers use health clubs to engage in regular activity and pursue fitness goals. “Nearly half of members are core health club users, meaning they visit the club for at least 100 days a year,” said Melissa Rodriguez, IHRSA’s senior research manager. “Considering the variety of programs and services as well as relatively affordable membership fees, full-service health clubs tend to attract a greater share of core members than boutique studios.”
The report shows that 23 percent of health club members belonged to at least one club or studio in 2017. Studio consumers were more likely to be members of multiple facilities in comparison with members of full-service clubs such as fitness-only and multipurpose sport facilities. For example, as many as nine out of 10 members of combat-focused studios belong to more than one facility, while only one out of four members of fitness-only centers belonged to more than one club.
The report guides club operators in how to better understand consumer behavior as as well as leverage demographic trends in efforts to stand out from the competition. The 2018 IHRSA Health Club Consumer Report is organized into the following chapters:
- Chapter 1. U.S. Health/Fitness Club Trends: An analysis of total membership and consumer growth trends;
- Chapter 2. Membership Behavior & Industry Models: Insights on industry segmentation in response to trends in member behavior;
- Chapter 3. Member Demographics and Implications for the Industry: An exploration of gender, household income, age, educational and ethnicity as well as how demographics are influencing the health club industry;
- Chapter 4. Member Attendance & Tenure: Insights on membership tenure and attendance;
- Chapter 5. Member Activity Behavior: An examination of consumer utilization of equipment and participation in group-based training formats;
- Chapter 6. The Price-Value Paradox: An analysis of fees paid overall and per club segment;
- Chapter 7. Personal & Small Group Training: An overview of private and small group training clients;
- Chapter 8. Overarching Insights & Recommendations: Applications for clubs and suppliers gleaned from consumer findings;
- Appendix – 10 Key Findings & Infographic Insights: One-page summary of key data points and infographic highlights of report.
The 2018 IHRSA Health Club Consumer Report is based on an analysis of 30,099 online interviews that were carried out with a nationwide sample of individuals and households in early 2018. The publication is available in PDF format for $99.95 (IHRSA member price) and $199.95 (non-members).
by jimthomas | May 11, 2018 | DBAT Baseball, fitness center business, gym business, gym business plan, gym consultant, gym marketing, Gym Marketing Promotion, Gym Sales Help, gym sales training, Member Retention, New Gym Start Up
There’s a reason why some fitness clubs are more successful than others. They successfully anticipate what their customers want and pay attention to what’s happening with the fitness community at large. There’s a lot of skill involved in maintaining that sort of awareness, and it’s certainly possible for fitness club owners to improve in that regard.
Follow the Latest Fitness Trends
While some aspects of exercise are timeless, it’s clear that certain types of exercise will become more popular than others for a certain amount of time in the fitness community. Aerobics classes are still popular today, but they still don’t have the cultural prominence that they did in the 1980’s.
People will often search for specific types of fitness classes online. They’ll choose fitness clubs based on whether or not those clubs offer the classes that they want. A club that doesn’t offer the right classes won’t even be considered. While keeping up with the trends in the fitness community can be challenging, it might be the key to improving sales for fitness clubs everywhere.
Focus On Some Forms of Fitness That Have Been Consistently Popular
There are other fitness clubs that will go too far in the other direction, becoming too trendy in the process. They will end up constantly switching the classes and the equipment that they offer in order to keep up with what’s going on in the fitness community, which can end up increasing the costs associated with the club.
It’s clear that some exercise equipment remains consistently popular from decade to decade, and that’s also true for certain fitness classes. Yoga, for instance, is unlikely to stop being popular any time soon. Fitness clubs that have a mix of trendy and timeless activities will be much more likely to ultimately succeed.
Give People Options
There are some people who constantly want to try new forms of exercise. Other people like consistency when it comes to their own exercise regimens. It is possible for fitness clubs to appeal to both types of customers, and to all of the customers who will fall somewhere in the middle between these two extremes.
by jimthomas | Apr 2, 2018 | Baseball Facility, DBAT Baseball, Dylan Thomas
D–BAT Lewisville is pleased to announce the selection of long-time client Dylan Thomas by Cepeda Baseball to represent the United States in the Caribbean Classic to be played in the Dominican Republic this summer.
Press Release:
April 2, 2018 – Lewisville, Texas
D–BAT Lewisville is pleased to announce that 11U baseball player Dylan Thomas has been selected by Cepeda Baseball to represent the USA in the Caribbean Classic to be played in the Dominican Republic from June 10 – June 17th.
Under the guidance and direction of Clint Goocher, instructor at D-BAT Lewisville, Dylan has learned proper mechanics, fundamentals and knowledge of the game. “We know that every player develops differently and we take this into consideration with each athlete,” said Goocher. “My focus is to teach young athletes how to play the game and have fun doing it.”
“D–BAT Lewisville is my second home. I have been playing for six years and I never would have made Team USA without the help from Coach Clint and everyone at D–BAT Lewisville.“
Dylan Thomas, Baseball Player, Cepeda Baseball Team USA
According to Cory Legner, owner of D–BAT Lewisville, “Proper instruction, solid training/work ethic and motivation have allowed Dylan to develop into the player he currently is. His commitment to learning the game and applying the instruction from Clint has opened the door for this incredible opportunity. Dylan always has a positive attitude and works hard and most importantly has fun whether in the cage or on the field.”
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About D–BAT Lewisville
D-BAT Lewisville opened in 2009 and is considered by many to be the
premier baseball and softball training facility in north Texas. The main goal is to provide professional instruction in an environment that develops baseball and softball players at all levels. Our instructors “next level” approach enhances the players understanding, appreciation and enjoyment for the game while ultimately putting them on the correct path to achieve their personal goals as well. From our developmental youth camps/clinics to private lessons to the latest equipment and hottest apparel, D-BAT Lewisville is your premier one stop baseball and softball training facility. For more information, please check out our website at dbatlewisville.com
Press Contact
Cory Legner
Cory@dbatnt.com
217-724-1790
or
Jim Thomas
jthomas@fmconsulting.net
214-629-7223
Fax 214-292-9553
Skype: jtmanagment
