If your gym is lacking a steady stream of fitness enthusiasts, then it may be time to ramp up your marketing efforts. Showcase what your facility and staff have to offer with these innovative fitness club marketing ideas.

Free Perks = Free Advertising

Get your gym’s name out in the community by providing members and potential members with promotional materials such as t-shirts, bumper stickers, pens and hats. You can naturally advertise your business when your clients are donning your apparel.

Issue a Press Release

Market your fitness club by drafting a press release with an engaging angle. Highlight the benefits of getting into shape, the services your facility offers and your gym’s presence in the community. Submit press releases to local newspapers, fitness magazines, broadcast stations and on your website. Offer to serve as an expert on panels at fitness seminars and promote the event with a press release.

Partner With Local Businesses

Drum up business and promote your fitness club by partnering with local businesses. Offer to hang flyers and posters in your locker rooms or lobby for neighboring businesses and request that they do the same for your gym. Promote contests with other businesses that offer gift certificates or packages from your gym, nail and tanning salons and massage therapists.

Give Back to the Community

Get involved to promote your fitness club. Sponsor local 5k races for charity and donate gym memberships for school or local non-profit organization fundraisers or auctions. Show your clients that you are invested in the community to expand your customer base.

Seeking more innovative marketing ideas? Contact us to reveal proven strategies to make your business a success.

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