One of your primary responsibilities as a gym owner or operator is to make sure the door is swinging, the phone is ringing, the email is dinging and the text is pinging. Do you think your membership sales team could benefit from the expertise of a lead generation...
Reposted from www.abcfinancial.com Health Club and Fitness industry revenue is expected to reach $32.9 billion by 2020. Although the industry is trending towards growth, many health club owners still struggle to make a profit. Payment issues, member and employee...
Reposted from www.abcfinancial.com Sometimes the best lessons I’ve learned about business come from seeing how others face growth, opportunities, failures, and challenges. Enter the mega consumer coffee brand Starbucks. Last year Starbucks surpassed McDonald’s in...
Managing a gym or a fitness center requires a certain level of dedication, expertise, and knowledge of the fitness industry. As always, having a good team to help you out is important. Here are five useful tips for managing a gym club. Choose the Right People It is...
Club Concierge. That’s my term for a retention manager. Depending on the facility this could be a shared position or if payroll and activity will warrant it, this could be a full time person. Before I get into a strategy, please consider the following; 1. Bain and...
FOR IMMEDIATE RELEASE CONTACT INFORMATION: Jennifer Hutchinson Director of Public Relations and Events ABC Financial 501-515-5029 jennifer.hutchinson@abcfinancial.com ABC Financial and Jim Thomas Consulting Announce Vendor Relationship LITTLE ROCK, AR., (Feb XX, 2019)...
Several years ago, I received a call from a gym owner with several facilities. He called me in despair. He knew that his gym was failing because membership sales had been declining steadily. The club owner had just received a major wake-up call. In addition to the...
PLEASANT HILL, CA, Jan. 23, 2019 (GLOBE NEWSWIRE) — Textmunication Holdings, Inc. (OTC PINK:TXHD), a cloud-based mobile SMS marketing platform provider, has announced a strategic partnership with Fitness Management USA, Inc. (“Fitness Management). Textmunication will...
Fitness Management & Consulting and 3 Elements Gym Licensing Announce Strategic Partnership to help provide gym licensing programs for new gym start ups at a fraction of the cost. DALLAS — Jan. 23, 2019 — PRLog — Fitness Management & Consulting and 3 Elements...
Reposted from www.textmunication.com Read on to explore reasons on why your business needs text messaging in its marketing mix arsenal. We live in a customer-centric world. Retaining clients is as important as bringing in new clients. New clients are hard to find and...
Owning a fitness center or gym can be a great investment and career choice as they can be very profitable in all economies. While a fitness center can be successful and profitable, it does count on sales and other efforts to drive enrollment and overall revenue. I...
Reposted from www.abcfinancial.com I like facts. When you read, according to a 2017 American Express survey, that 7 out of 10 U.S. consumers spend more money to do business with a company that delivers great service it should get your attention. But there’s more;...
Reposted from www.abcfinancial.com The topic of fitness member delinquencies is like a tug-of-war. As gym owners and managers, you know that member dues are critical to the revenue stream of the business, but how can you approach the situation to ensure that members...
Reposted from www.abcfinancial.com Congratulations, you’ve decided you are ready to become a gym owner. The global fitness and health club industry generates more than $80 billion in annual revenue. However, just because the market is great does not mean you should...
When a gym commits to creating a sales culture in order to increase sales and profits, there are some fundamental rules that should be the foundation of any successful implementation. Once these rules are established other items can be addressed as the health club...
Let’s start with these simple questions As with anything that has an upside, there will be risk. You can’t avoid it. However, you can help mitigate this risk with proper planning and preparation and surrounding yourself with industry experts. A place we always like to...
Most health clubs already have a membership sales manager or someone who is in charge of membership sales production in some capacity, so why hire a sales coach for the membership department? Many sales managers are not trained in the subtleties of effective gym sales...
Why Use a Health Club Consultant, Coach or Mentor? Isolation Directors of health clubs and owners in particular, may be gregarious and confident, but they can also be very isolated. There are not many people to whom they can turn for help, often no one in their own...
Reposted from www.abcfinancial.com Are you thinking of opening a gym in a new location but don’t know where to start — or if you are even ready for it? Growing your business involves a lot of new challenges, from employee management to sales strategy. But do not let...
Reposted from www.abcfinancial.com I’ll bet it’s been a while…if ever. The press release is one of the most misunderstood and underutilized marketing strategies in the fitness industry. By submitting quality press releases to your local media outlets, you’ll get...
Reposted from www.abcfinancial.com There are several key criteria to consider when calculating the cost of owning a gym. If you know all of the included costs ahead of time, you will be able to plan accordingly in order to maximize your profits. Location Location will...
Reposted from www.abcfinancial.com Pricing your products and services is not as easy as it might first seem. You have to choose a price that is sustainable for your business operations so your gym can continue to thrive. However, use caution: the price you choose...
Creating a successful direct mail campaign can be a complicated process. There are many factors to be considered that can affect the success of your mail piece. So, before you lock yourself in your basement office and sit down with your favorite piece of outdated...
This is what I frequently hear from gym owners and operators; “I’m working hard, we have a great facility, but we’re just not getting results we need.” Then they look for a marketing silver bullet to help drive some traffic, but that is always short-lived and they...
