Here's a Simple Truth About Gym Sales: If You Don't Ask, the Answer Is Always No. I've spent years working with independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers. And one of the biggest opportunities I see to immediately...
You found a gym for sale. The numbers look interesting. The location seems good. You like the idea of owning a fitness business. There is just one problem: You have absolutely zero experience in the gym industry. Does that mean you should walk away? Not necessarily....
If your gym is losing money and you hate sales, you have a problem—but probably not the problem you think you have. The solution is not necessarily to suddenly fall in love with selling. The solution is to understand that sales still has to happen whether you enjoy it...
When a strong new competitor enters your market, you really have two choices. You can sit back, worry about what they are doing, watch their advertising, study their prices, and hope they do not take too many of your members. Or you can stage a counteroffensive. I...
Gym owners are constantly having conversations. You’re talking with staff. You’re interviewing potential employees. You’re meeting with vendors. You’re speaking with members. You’re attending networking events. You’re sitting through coaching calls. You may even be...
There is a conversation I have with gym owners all the time, and it usually comes down to one simple question: Do you still believe in this business? If the answer is yes, then grow it. If you're tired, burned out, ready for something different, or simply no longer...
Opening a new gym is exciting. It is also one of the easiest times to build unnecessary overhead into your business. You sign the lease. You buy the equipment. You start marketing. Then, almost automatically, you begin hiring. A front-desk person. A salesperson....
If you’re thinking about selling your gym, one of the first questions you’re probably asking is: What is my gym actually worth? And that question is usually followed by another one: How do buyers determine what they’re willing to pay? Those are not always the same...
If you own a gym, boutique fitness studio, personal training business, or health club, one of your most valuable assets is not your equipment. It is not your lease. It is not your software. It is your time. And one of the biggest mistakes I see gym owners make is...
