Do you just want to spruce up your online presence with some new content? Are you seriously trying to increase your bottom line? Do you want to start appealing to a different demographic? Depending on your aims, certain marketing agencies might work better for you...
Running a fitness club is like running any other business. And in any business, there is one element which is of utmost importance—the people. Your employees need to be hired with care because they're going to influence the impression that your fitness club makes on...
Marketing Fitness clubs are amazing especially in this day, and age with all of the different types of ways people can take videos and pictures because of social media. Social media is a perfect marketing tool to help bring more people to your fitness club. Remember...
Increased social marketing technologies enable new fitness center owners to expand their market reach to current and prospective users. As the presence of online fitness gurus, coaches and trainers progress, fitness centers are presented with a unique opportunity to...
What's it like for your clients to read the weekly lineup of classes at your fitness center? Hopefully, they'll find appealing and accurate class descriptions that will make them want to sign up, and have a great experience. Too often, their eyes may start to glaze...
Everyone wants to stay fit and let's face it, it is always exciting to find new and fun ways to stay in shape. A lot of people turn to social media for ideas. One social media that definitely stands out is Instagram. Instagram has become one of the largest platforms...
Managing a gym or a fitness center requires a certain level of dedication, expertise, and knowledge of the fitness industry. As always, having a good team to help you out is important. Here are five useful tips for managing a gym club. Choose the Right People It is...
When you think of growing new leads, you are more likely to think of outside customers rather than your own members as a source of steady new leads. The members using and getting results in your gym are the flesh and blood of your brand. The actual people in your...
Having a high-converting landing page is crucial if you want to use online marketing to increase your gym's exposure and growth. Use the following tips to build an awesome landing page for your gym or fitness center. It Starts At the Top It all starts with having an...
Fitness in America is a billion dollar industry, with a projection of $87.5 billion in 2018. The fitness industry grew to approximately 200,000 clubs worldwide, serving 162 million members. With the growing number of people who acquire gym and fitness centers...
Snapchat is a great marketing tool for fitness centers, personal trainers, and gyms. Many people don't know of its benefits or how to use it for marketing. However, once you get started, it's actually kind of fun. Here are four Snapchat marketing tips for fitness...
In general, you see that people who are passionate about fitness start fitness centers. This gives them the option of sharing something that they feel enthusiastic about with other people. And it's true that you can't run a business unless you're passionate and...
Nowadays, a lot of businesses work with consultants. This is a great option because a consultant has a lot of specialized knowledge about certain fields and you can benefit from this knowledge. At the same time, you don't need to keep a consultant on your payroll...
When you start a business, you need to have something that separates you from everyone else. Your product or service needs to stand out in some way. For example, Apple computers stand out from other computers because they're slimmer and more stylish. Forever 21...
Your Members Are Your Best Social Media Marketers When you think of growing new leads, you are more likely to think of outside customers rather than your own members as a source of steady new leads. The members using and getting results in your gym are the flesh and...
I speak to gym owners all the time that are seeking more web site visits and more leads from their web site. The key here is to create internet density and visibility. You simply need to be everywhere that your prospect may look. Now, this is not meant to be...
Starting a business is tough but it can also be rewarding. Apart from the obvious benefits, such as working at your own pace and setting your own hours, running your own business also gives you a sense of satisfaction. At the same time, it requires you to be...
Owning or managing a fitness center or gym can be a great career option that provides plenty of job satisfaction and excitement. When you own a gym, one of the most important responsibilities you will have is marketing to ensure current and potential customers know...
There's a reason why some fitness clubs are more successful than others. They successfully anticipate what their customers want and pay attention to what's happening with the fitness community at large. There's a lot of skill involved in maintaining that sort of...
You've probably seen employee spotlights at various retailers and restaurants. The same technique can also work for fitness clubs. After all, your loyal members make great advocates for your gym, and you'll gain visibility on social media. How to Create a Monthly Gym...
Each member that joins your gym makes up the success of your business. However, we cannot forget about the members that are canceling their memberships and leaving your gym. If you want to see a steady and consistent growth in your gym (and in your pockets) you must...
The adage, "build it and they will come" is one from a bygone era. Nowadays, business owners must not assume that close proximity alone, will instantaneously draw new membership. Not only do you need creative marketing methods to attract new members, but you need to...
Example of Percentage Based Commission Structure You have 2 employees Hours are Monday-Friday: open for sales 5 days per week Current month is June: there are 21 "work days" (number of days the club is open this month) You only sell 12-month membership types at $30...
How do you make money owning a gym? Well, you need to fill your gym with paying members. The next question you have to ask yourself is, why should someone join your gym versus the one down the road? The answer to this question could be the decision making factor for a...
