What is the Cost of Owning a Gym?

Reposted from www.abcfinancial.com There are several key criteria to consider when calculating the cost of owning a gym. If you know all of the included costs ahead of time, you will be able to plan accordingly in order to maximize your profits. Location Location will...

How to Price for Long-Term Gym Member Retention

Reposted from www.abcfinancial.com Pricing your products and services is not as easy as it might first seem. You have to choose a price that is sustainable for your business operations so your gym can continue to thrive. However, use caution: the price you choose...

5 Tips for Creating a Successful Direct Mail Campaign

Creating a successful direct mail campaign can be a complicated process. There are many factors to be considered that can affect the success of your mail piece. So, before you lock yourself in your basement office and sit down with your favorite piece of outdated...

Are You Working Hard But Not Getting The Results You Seek?

This is what I frequently hear from gym owners and operators; “I’m working hard, we have a great facility, but we’re just not getting results we need.” Then they look for a marketing silver bullet to help drive some traffic, but that is always short-lived and they...

3 Dos and Don’ts When Working with a Marketing Agency for Your Fitness Center

Do you just want to spruce up your online presence with some new content? Are you seriously trying to increase your bottom line? Do you want to start appealing to a different demographic? Depending on your aims, certain marketing agencies might work better for you...
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