Reposted from www.abcfinancial.com There is no longer the time nor the place for tedious, manual tasks involved in managing your gym; automation is taking its place. Time is too valuable to waste, and with the industry growing at 3% annually, integrating efficiency...
Reposted from www.abcfinancial.com I’ll bet it’s been a while…if ever. The press release is one of the most misunderstood and underutilized marketing strategies in the fitness industry. By submitting quality press releases to your local media outlets, you’ll get...
Reposted from www.abcfinancial.com There are several key criteria to consider when calculating the cost of owning a gym. If you know all of the included costs ahead of time, you will be able to plan accordingly in order to maximize your profits. Location Location will...
The International Health, Racquet & Sportsclub Association (IHRSA) has released The 2018 Health Club Consumer Report. This annual publication, based on a nationwide sample of more than 30,000 interviews, provides demographics and health, sports and fitness...
Reposted from www.abcfinancial.com Pricing your products and services is not as easy as it might first seem. You have to choose a price that is sustainable for your business operations so your gym can continue to thrive. However, use caution: the price you choose...
Creating a successful direct mail campaign can be a complicated process. There are many factors to be considered that can affect the success of your mail piece. So, before you lock yourself in your basement office and sit down with your favorite piece of outdated...
This is what I frequently hear from gym owners and operators; “I’m working hard, we have a great facility, but we’re just not getting results we need.” Then they look for a marketing silver bullet to help drive some traffic, but that is always short-lived and they...
Do you just want to spruce up your online presence with some new content? Are you seriously trying to increase your bottom line? Do you want to start appealing to a different demographic? Depending on your aims, certain marketing agencies might work better for you...
Running a fitness club is like running any other business. And in any business, there is one element which is of utmost importance—the people. Your employees need to be hired with care because they're going to influence the impression that your fitness club makes on...
Marketing Fitness clubs are amazing especially in this day, and age with all of the different types of ways people can take videos and pictures because of social media. Social media is a perfect marketing tool to help bring more people to your fitness club. Remember...
People who just moved into your neighborhood are excellent prospects for your health club, but how do you turn them into members? Use new mover mailing lists to send them a postcard offering them a temporary free membership pass. It's a technique that has been...
Increased social marketing technologies enable new fitness center owners to expand their market reach to current and prospective users. As the presence of online fitness gurus, coaches and trainers progress, fitness centers are presented with a unique opportunity to...
What's it like for your clients to read the weekly lineup of classes at your fitness center? Hopefully, they'll find appealing and accurate class descriptions that will make them want to sign up, and have a great experience. Too often, their eyes may start to glaze...
Everyone wants to stay fit and let's face it, it is always exciting to find new and fun ways to stay in shape. A lot of people turn to social media for ideas. One social media that definitely stands out is Instagram. Instagram has become one of the largest platforms...
Managing a gym or a fitness center requires a certain level of dedication, expertise, and knowledge of the fitness industry. As always, having a good team to help you out is important. Here are five useful tips for managing a gym club. Choose the Right People It is...
When you think of growing new leads, you are more likely to think of outside customers rather than your own members as a source of steady new leads. The members using and getting results in your gym are the flesh and blood of your brand. The actual people in your...
Sell. Sell. Sell. When you are operating a fitness center, being able to sell a gym membership is critical. Sure, many prospects get themselves to the gym for their initial visit. But... once they tour the gym, hear the prices, and learn about the commitment - it all...
Having a high-converting landing page is crucial if you want to use online marketing to increase your gym's exposure and growth. Use the following tips to build an awesome landing page for your gym or fitness center. It Starts At the Top It all starts with having an...
Fitness in America is a billion dollar industry, with a projection of $87.5 billion in 2018. The fitness industry grew to approximately 200,000 clubs worldwide, serving 162 million members. With the growing number of people who acquire gym and fitness centers...
Snapchat is a great marketing tool for fitness centers, personal trainers, and gyms. Many people don't know of its benefits or how to use it for marketing. However, once you get started, it's actually kind of fun. Here are four Snapchat marketing tips for fitness...
In general, you see that people who are passionate about fitness start fitness centers. This gives them the option of sharing something that they feel enthusiastic about with other people. And it's true that you can't run a business unless you're passionate and...
Nowadays, a lot of businesses work with consultants. This is a great option because a consultant has a lot of specialized knowledge about certain fields and you can benefit from this knowledge. At the same time, you don't need to keep a consultant on your payroll...
There are many reasons why you might want to sell your gym. Maybe you're moving across the country and it's just not going to be feasible for you to run your gym from there. Or maybe you've made enough money and decided to retire. Or maybe you found that your other...
When you start a business, you need to have something that separates you from everyone else. Your product or service needs to stand out in some way. For example, Apple computers stand out from other computers because they're slimmer and more stylish. Forever 21...
