by jimthomas | Jun 15, 2018 | Dylan Thomas, gym broker, gym business, gym business plan, gym closing, gym consultant, gym equipment, gym liquidation, gym marketing, Gym Sales Help, gym sales training
There are many reasons why you might want to sell your gym. Maybe you’re moving across the country and it’s just not going to be feasible for you to run your gym from there. Or maybe you’ve made enough money and decided to retire. Or maybe you found that your other fitness businesses, such as yoga or dance classes, were doing better in that area. So you’ve decided to stick to those and sell off the gym. Whatever the reason, it’s necessary to present your gym in the best way possible so that potential buyers will fall in love with it. And a gym broker can help you to do this.
Equipment Maintenance
If you want your gym to fetch a fair price (or even a price that’s above market value) you’re going to have to maintain it well. If you’ve always maintained your gym in good condition, you won’t have much to do at this point. But if you haven’t, it’s a good idea to go over your gym and check out the condition of all your equipment. Is it in good shape and functioning smoothly?
Do your treadmills or elliptical trainers need to be repaired? Are your weight machines in good shape? Are your free weights gleaming in a row or are they rusted, thus posing a health hazard? You may not want to bother with all these little things, given that you are selling your gym. But taking care of all these problems now will make sure that you get a good price for your gym. When the potential gym owner walks in, they want to see a gym in good working condition, not a fixer-upper.
General Maintenance
In addition to functioning equipment, you also need to make sure that your gym looks overall presentable when a potential owner walks in. It doesn’t hurt to give it a coat of paint, get the windows cleaned and fix any leaks that might have occurred over the years.
General cleanliness is also important. It’s a good idea to get professional cleaners to come in and thoroughly clean your gym. Throw out gym mats that are ten years old and get new ones. Make sure your carpet or flooring are clean. And most importantly, make sure your gym is well-lit and has an active feel. This will help you make that sale.
Contact us for more great tips for selling your gym.
by jimthomas | May 3, 2018 | Dylan Thomas, fitness center business, gym business, gym marketing, Gym Marketing Promotion, Gym Sales Help, gym sales training
The main purpose of starting a business is to make money. When we are talking about opening a gym, the main source of income is going to come from the cost of a membership per person. However, it is always important to generate MORE money and in the fitness industry, there are plenty of opportunities.
Today, we are going to discuss how you can increase your profitability through the sales of supplements.
Pricing & Selling Supplements
A simple way to increase the sales in your club is to offer supplements. To receive the best prices on your inventory find a vendor that can get you the best deals. The trick to successfully profiting off of supplement sales is to have a motivated sales team and make your profit margin realistic (for you and for the members).
The cold hard truth is that your sales team has no reason to care about sales of supplements. You, as the owner, will profit but they get nothing. Motivate your team to care about supplement sales. Consider paying them 10% commission for every supplement they sell (we will break this down for you in a minute). Set your prices however you would like, but keep in mind potential “discounts”. If you want to offer your members 20% off of supplements, be sure to mark your initial prices higher. Also, account for any commission you will be paying to your sales team.
Example
Let’s say you purchased 8 jugs of protein powder from a vendor for $144. This equates to an individual price of $18 per jug. You want to earn back your initial investment, plus earn a profit of AT LEAST 40% on each protein jug.
$18 x 1.4 = $25.20 bottom line price per jug, to produce a 100% return and 40% profit.
However, to actually earn a 40% profit on your initial investment, you need to price each jug of protein at $35. Sound confusing? We can explain. Remember earlier we mentioned the importance of pricing your inventory to account for discounts and commission. Well…
20% off for members means that they will only pay $28.00 ($35 x 0.8 = $28).
10% commission paid to salesperson means you will pay $2.80 per jug sold. ($28 – $2.80 = $25.20).
This is just one of the many ways you can capitalize on your current business and generate more money. If you do not want to pay commission to employees for supplement sales, think of other creative ways to motivate them to WANT to sell. And remember to be mindful when you are pricing your inventory.
For more tips on how to make your club more profitable, check out our blog. If you have additional questions or need specific help with your existing business, feel free to contact us!
by jimthomas | Apr 2, 2018 | Baseball Facility, DBAT Baseball, Dylan Thomas
D–BAT Lewisville is pleased to announce the selection of long-time client Dylan Thomas by Cepeda Baseball to represent the United States in the Caribbean Classic to be played in the Dominican Republic this summer.
Press Release:
April 2, 2018 – Lewisville, Texas
D–BAT Lewisville is pleased to announce that 11U baseball player Dylan Thomas has been selected by Cepeda Baseball to represent the USA in the Caribbean Classic to be played in the Dominican Republic from June 10 – June 17th.
Under the guidance and direction of Clint Goocher, instructor at D-BAT Lewisville, Dylan has learned proper mechanics, fundamentals and knowledge of the game. “We know that every player develops differently and we take this into consideration with each athlete,” said Goocher. “My focus is to teach young athletes how to play the game and have fun doing it.”
“D–BAT Lewisville is my second home. I have been playing for six years and I never would have made Team USA without the help from Coach Clint and everyone at D–BAT Lewisville.“
Dylan Thomas, Baseball Player, Cepeda Baseball Team USA
According to Cory Legner, owner of D–BAT Lewisville, “Proper instruction, solid training/work ethic and motivation have allowed Dylan to develop into the player he currently is. His commitment to learning the game and applying the instruction from Clint has opened the door for this incredible opportunity. Dylan always has a positive attitude and works hard and most importantly has fun whether in the cage or on the field.”
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About D–BAT Lewisville
D-BAT Lewisville opened in 2009 and is considered by many to be the
premier baseball and softball training facility in north Texas. The main goal is to provide professional instruction in an environment that develops baseball and softball players at all levels. Our instructors “next level” approach enhances the players understanding, appreciation and enjoyment for the game while ultimately putting them on the correct path to achieve their personal goals as well. From our developmental youth camps/clinics to private lessons to the latest equipment and hottest apparel, D-BAT Lewisville is your premier one stop baseball and softball training facility. For more information, please check out our website at dbatlewisville.com
Press Contact
Cory Legner
Cory@dbatnt.com
217-724-1790
or
Jim Thomas
jthomas@fmconsulting.net
214-629-7223
Fax 214-292-9553
Skype: jtmanagment
