One of the biggest problems I see with independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers is not necessarily a lack of effort. In many cases, they are working extremely hard. The problem is that a lot of that effort is being...
Running a gym can test you in ways you never expected. There will be months when membership sales are strong and months when they are not. There will be employees who exceed expectations and employees who disappoint you. There will be marketing campaigns that produce...
If you ask me what separates the most successful gym owners, boutique studio operators, entrepreneurs, personal trainers, and salespeople from everyone else, there are plenty of qualities we could talk about. Mindset matters. Attitude matters. Consistency matters....
Gym owners spend a lot of time thinking about equipment, programming, staffing, sales, retention, pricing, and marketing. But there is another piece of the business that can have a surprisingly big impact: Is there anywhere inside your gym that people actually want to...
Every gym owner, studio operator, personal trainer, and fitness entrepreneur wants to make more sales. We work on generating more leads. We improve our follow-up. We train our staff. We practice overcoming objections. We create better offers. We work on our closing...
One of the most expensive problems in the gym business is employee turnover. You hire someone. You train them. You spend time teaching them your systems, your sales process, your expectations, and your culture. Just when they finally start becoming productive, they...
If you want to improve sales performance in your gym quickly, you may not need another advertising campaign, another CRM, another promotion, or another complicated sales script. You may simply need to change who is handling your opportunities. One of the fastest ways...
Why adaptability may be one of the most important—and most overlooked—skills in gym sales. One of the biggest mistakes I see in gym sales is confusing having a sales process with having a sales script. You absolutely need a process. You need to know how quickly leads...
Most gym owners believe growth means finding something new. More leads. More advertising. More equipment. More square footage. More programs. More money spent on marketing. But after years of working with gym owners, boutique studio operators, fitness entrepreneurs,...
