Jim Thomas On Demand

All the gym business information you’ll ever need.

The complete Jim Thomas training vault — 599 audio lessons, 84 hours, all narrated by Jim — covering membership sales, marketing, management, turnarounds, and buying and selling gyms. The same systems Jim has installed in clubs for 35+ years, organized so you can find the answer in minutes and listen anywhere.

Your first 30 days are 100% free. Then $39/month, month-to-month. Cancel in one click from your own account page — no contract, no phone call, no hassle.

Start My Free 30 Days →

$0 due today · Card required · First $39 charge on day 31 · Cancel anytime in one click

Why On Demand exists

Most gym owners don’t have an information problem — they have an access problem. The answer to the sales slump, the staffing headache, the cash-flow squeeze exists; it’s sitting in 35 years of Jim’s training recordings. Until now, getting it meant hiring a consultant at $599/month. On Demand puts the entire training library in your pocket for less than a dollar-thirty a day — and the first month is free.

What’s inside

599 lessons across 12 training shelves:

Membership Sales & Closing — 210 lessons: the tour, the price presentation, handling objections, closing
Prospecting & Follow-Up — 83 lessons: working leads, referral systems, the follow-up discipline that fills tours
Buying, Selling & Brokerage — 59 lessons: acquisitions, valuations, preparing to sell, site selection
Marketing & Lead Generation — 56 lessons: offers, advertising, lead capture, low-cost lead sources
Sales Management & Staff Training — 52 lessons: sales meetings, training reps, accountability systems
Owner Mindset & Strategy — 50 lessons: leadership, growth decisions, thinking like an operator
Management & Operations — 41 lessons: systems, standards, running the club day to day
Finance & Pricing — 20 lessons: cash flow, pricing strategy, watching the numbers
Turnarounds — 19 lessons: the levers that save a struggling gym
Retention & Loyalty — 11 lessons: keeping the members you already won
Staffing — 11 lessons: hiring, training, and the hard conversations
Personal Training Sales — growing PT revenue

Plus a Long-Form Masterclasses shelf — 45 in-depth sessions (40 minutes and up) for the deep work.

New here? Start with the Start Here path — Jim’s 10 foundational lessons, in order, beginning with The Perfect Membership Sales Process in Your Gym and Top 10 Rules for Successful Gym Management.

And coming to the library: Jim’s three gym business books, narrated by Jim chapter by chapter — members get every chapter as it’s released.

How it works

Join free in about a minute. Name, email, card — $0 charged today.
Listen anywhere. Stream every lesson on the site, or add your personal podcast feed and the library lives in your podcast app, like an audiobook. New lessons from Jim’s latest articles are added as they’re recorded.
Stay or go — your call. After 30 free days it’s $39/month, month-to-month. Cancel in one click from your account page, any time. If you cancel, you keep access to the end of your current period. No retention maze, no exit interview.

What owners say

“This is such a great resource for you and your staff. Jim is the “Yoda” of the fitness industry. If you have a question he has the answer!” — Brayson Buckner (review of Jim Thomas On Demand)

“When the going gets tough! The tough get Jim Thomas! Whether you feel success is just over the bump in the road or all the way over a mountain. Jim has the energy, the knowledge and the tools to help you get there.” — David Michael Gilbertson (review of Jim Thomas On Demand)

“As an owner of an independent club, I found myself somewhat isolated within the world of health clubs. Jim gave me a window into the entire industry. In doing so, he was able to directly affect the large increase in our sales and to streamline our expenses. The end result was a 22% profit margin. If you can get him, get him!” — R. Creel, White Rock Athletic Club

“I’ve been in the industry since 1988, seen many consultants come and go, and I can boldly and confidently proclaim that Jim Thomas is the standard when it comes to professionalism, meeting the clients needs, and seeing incredible results. My investment into Jim has and will continue to multiply many times over” — G. Eng, The GRAND Health Club

“Absolutely the best in the business. Has helped us is so many ways, I wouldn’t know where to begin. One thing for sure, if you actually follow the program, sales and retention will increase.” — Michael P.

“Jim paid for the cost of his services by 83x with 2 phone calls. He saved me a truck load of money through his expertise in gym acquisition. After that great experience I hired him for weekly consulting. I’ve been a gym owner for 10 years and still leave every call with pages of valuable notes and work that I need to do to achieve my goals as a fitness business owner. One thing that people that are the best in their field often have in common is a good coach. I’ve taken this to heart and have been very satisfied with Jim’s coaching and would definitely recommend him.” — Greg M., Google review

FAQ

How much does it cost?

Your first 30 days are free — full access, nothing charged. After that, $39/month, month-to-month. No contract, no annual plan pushed on you.

Do I need a credit card to start the free month?

Yes — the card holds your membership so day 31 is seamless if you stay. You are charged nothing during the free month, and cancelling takes one click.

How do I cancel?

From your own membership account page on this site — click Cancel, confirm, done. Your billing stops in Stripe immediately and you keep access until the end of your current period. No email, no phone call, no hard feelings.

What exactly do I get access to?

All 599 lessons in the training vault across the 12 shelves, the Long-Form Masterclasses, the Start Here path, and new lessons as Jim records them — including his three books, narrated chapter by chapter as they’re released. Listen on the website or through your personal podcast feed.

Who is Jim Thomas?

Founder of Fitness Management & Consulting. 35+ years owning, operating, and consulting for health clubs — sales systems, turnarounds, startups, and acquisitions — and a fitness industry expert witness retained in 40+ cases. Every lesson in the vault is Jim teaching what he’s done, in his own voice.

What if I need more than recordings?

Members who want Jim working in their gym directly can book a free strategy session to talk about consulting — the lessons teach the system; consulting installs it with you.