The gym owner with 100 members and the gym owner with 10,000 members have more in common than you might think. They're both trying to hire good people. They're both trying to improve sales. They're both trying to figure out why members leave. They're both looking at...
A well-established, privately held operator in the fitness industry is looking to acquire an established gym and fitness management software company, preferably based in the United States. This is a confidential search — the buyer's identity is disclosed only under...
What If the Sales You're Missing Are Already Right in Front of You? One of the questions I get asked all the time by independent gym owners, boutique studio operators, and fitness entrepreneurs is some variation of this: "Hey, Jim, how can we improve our Saturday...
The Difference Between Creating Urgency and Applying Pressure Here's something I've learned over the years working with independent gym owners, boutique studios, and fitness entrepreneurs: Most gyms don't have a problem with prospects being interested. They have a...
Every Gym Owner Has a Plan—Until They Get Punched in the Face I've been involved in the gym business for a long time. I've worked with successful gyms, struggling gyms, startups, acquisitions, and clubs that were on the verge of closing their doors. And if there's one...
The Opportunity Most Gym Owners Are Walking Right Past One of the things I've learned over the years working with independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers is that there's a tremendous amount of value sitting right in...
When a gym is struggling, most owners immediately start looking at the numbers. They examine membership sales, cancellations, payroll, marketing expenses, operating costs, and cash flow. They start asking what needs to be cut, what needs to be changed, and how quickly...
The answer to your gym's next record-breaking month may be hiding in your best month from the past. When I get involved with a gym turnaround, whether it's an independent health club that's struggling, a boutique fitness studio trying to get to the next level, or an...
You sold 50 memberships last month. Your sales team stayed busy, the tours kept coming, marketing did its job. And your member count barely moved. Because while 50 people were walking in the front door, 45 were walking out the back. That’s the conversation I have with...
