There is something I see over and over again when working with independent gym owners, boutique studio operators, gym entrepreneurs, personal trainers, and fitness club managers. The gym owner wants more sales. The sales manager wants more leads. The staff says they...

One of the things I see regularly in working with independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers is that there are a lot of people who need funding, but not everyone qualifies for it right out of the gate. Maybe you're...

One of the calls I receive regularly is from gym owners who are ready to sell their businesses. Sometimes they've been operating for years. Sometimes they're burned out. Sometimes they're losing money, struggling with their lease, or simply ready to move on to...

I've worked with a lot of gym owners, area directors, gym managers, and gym salespeople over the years. Different markets. Different business models. Different levels of experience. Different challenges. But here's something I've noticed. Most people already know more...

Ask a gym owner how something works in their club and you will get a good answer. Ask their Tuesday morning opener, their newest sales rep, and the person closing on Friday night, and you will get three different ones. That is not a people problem. It is a writing...

Every owner thinking about selling has a number in his head. He knows what he paid for the equipment. He knows what he put into the build-out, the years of early mornings, the members he knows by name. Add it all up and the number feels right — to him. Then a buyer...

Why the most powerful thing you can say after asking someone to join your gym might be absolutely nothing. I've spent years working with independent gym owners, boutique studio operators, gym entrepreneurs, personal trainers, and sales teams. And one of the most...