Fill the Mats: How Krav Maga Schools Turn Trial Students Into Members Who Stay
$19.99
More of your trial students sign up, and the ones who do are still training a year from now. The trial close, the intro program, the belt-test retention machine, and the at-risk system — the same sales fundamentals Jim Thomas has taught for 35+ years, spoken in a Krav Maga school’s language.
Your school does not have a Krav Maga problem. It has an enrollment problem and a keeping problem.
Trials train hard, shake hands, and leave because nobody asked them to enroll. New students drift away by month four because nobody noticed them, nobody checked in, and no next step was ever put on the calendar. Then the owner buys more marketing to replace the students who just left.
Fill the Mats breaks that cycle at both ends. It adapts Jim Thomas's proven gym books — The Trial Close, Keep Them Longer, and Friends Helping Friends — into Krav Maga school reality, on top of the universal sales spine Jim has delivered to schools on site and on webinars for years.
Inside:
- Chapter 1: The Trial Class Is a Sales Presentation — the super objective, no prejudging, benefits lacing, the direct ask, and point-of-sale referrals
- Chapter 2: Design an Intro Program That Sells Itself — the 2–4 week paid bridge (gear included) that converts better than a free class
- Chapter 3: Speed to Lead for Self-Defense Shoppers — the five-minute rule, the inquiry call that books the trial, and the outgoing-call follow-up system
- Chapter 4: Belt-Test Cycles: Your Built-In Retention Machine — a next milestone inside 90 days for every student, and testing fees on a published schedule
- Chapter 5: The First 90 Days of a New Student — name and goal in week one, a buddy on the mat, check-ins at day 10/30/60
- Chapter 6: Kids and Families: The Students Who Stay — family plans, schedule adjacency, and the parent in your lobby
- Chapter 7: Work Your At-Risk List Before They Hand Back the Gloves — knowing your attrition number, the two-week call, and win-backs
- Chapter 8: Fill Your Mats With Me — how month-to-month consulting works
Every chapter ends in action steps for the week. Nothing in here is theory; it is the operating system for enrollment and retention, translated to the school floor.
New to Jim's system? Start free with The 5-Minute Krav Maga School Audit — 20 questions that show you where your school is leaking students and money.
Want this implemented with you, on your numbers? Jim works with school owners month to month at $599/month, no long-term contract. Start with a free strategy session: call or text 214-629-7223, or book at fmconsulting.net/free-strategy-session/.
