Fitness Club Services That Turn New Clients Into Members

No matter how well thought out your business plan is or how committed you are to making your gym the best in town, there’s no getting around the fact that there are a lot of other fitness clubs out there that are directly competing with you. With that in mind, here are 3 fitness club services you can offer to attract new clients and turn them into annual members:

  1. Towel Service: It’s so simple, but so effective. Offer your clients clean towels that they can use to wipe down equipment and dry off after their shower. While there is a cost associated with including towel service to your members, many gym owners consider the payoff to trump cost. This brief article explains the debate about towel service and concludes that when it comes to a customer service oriented gym, offering towel service is a must. It provides an extra level of attention to detail and service that makes gym goers feel like they are part of an exclusive club.
  2. Reward fitness goals: Have members write down their fitness goals when they register, and keep track of these in your online system. Send a personal note when a member reaches a fitness goal as a way to keep members motivated and excited about going to the gym and entering a new fitness goal.
  3. Childcare: Busy parents have a hard time fitting a workout into their schedule, which is why they opt for gyms with good childcare options. Keep your childcare open during reasonable hours, including before and after work along with weekends to make sure parents can workout when they’re out of the office.

When it comes to gym competition, the winner will always be the gym that offers services to its members. Every gym has exercise equipment, but the ones that stand out offer their members more than just a room with some treadmills and weights. Use these ideas to get started crafting your vision for your new gym, and focus on the amenities and services you want to offer to create a welcoming and inviting space for members and to foster a relationship. For more ideas on what services to offer your gym members to keep them coming back, contact us today.

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