Fitness Center Marketing: How It Works

We love those shows where you get to see how something works, like industrial machines or engines. So we’ll do the same now, as we explain just how fitness center marketing works.

Develop and Use Your Marketing Calendar

Successful fitness center marketing plans keep your business in plain view of your customers on a regular basis. To prevent yourself from dropping the ball, it’s important to develop a maintainable plan of action. Think of your marketing calendar as your best friend. In fact, the more detailed you make it, the better your results will be.

Don’t simply enter the dates of your promotions into the calendar. Break each event down into components and schedule task completion dates item by item. For example, do you need to have cards printed for an upcoming competition at your gym? Schedule time for the design, ordering, printing, and distribution. Once you get into the habit of breaking tasks down, you’ll be able to easily schedule events and promotions without overloading your staff.

Calendars needn’t be restricted to big promotions. You can also use them to schedule time on a daily basis for ongoing promotions. Schedule 15 minutes a day for a staff member to scan local wedding announcements and enter the bride’s information into a database. Use this to invite the bride and her bridesmaids to your fitness center for a bridal boot camp.

Crunch Numbers for a Data Baseline and Be Prepared to Use It

Not all fitness marketing ideas knock it out of the park. However, if you have a solid understanding of where you stand when it comes to membership sales volumes over time, you can tell the good ideas from the not-so-good ones.

Put your data analyzing tools to work by starting with baseline information about sales volume throughout the course of the year. Use this during a promotion to gauge if it’s working. If you notice that sales are flat during a promotion when compared to previous years, use the information to tweak the marketing.

For example, your fitness club targets local sports venues with merchandise to boost memberships. If giving away golf balls with your logo on it at the golf course isn’t working, expand your reach by handing out tennis balls at area courts or drink holders at playing fields during games. If you see a spike in revenue, it’s a good bet that you are on the right track.

Of course, there is much more to a successful marketing plan for your fitness center. To talk more about this, or anything else, please Contact Us. Thanks.

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