Boosting Holiday Sales: A Guide for Gym Owners on Gift Certificate Marketing

‘Tis the season for giving, and what better way to spread joy than with the gift of wellness? As gym owners, tapping into the holiday spirit can be a boon for your business. Gift certificates for spa and fitness services offer a thoughtful present that resonates with people looking for that perfect holiday gift. Let’s explore how you can leverage this opportunity and maximize sales through strategic marketing, both online and offline.

Emphasizing the Benefits

When marketing your holiday gift certificates, focus on the following key benefits:

  1. A No-Hassle, Easy Gift: Highlight the simplicity of your gift certificates as a stress-free option for busy holiday shoppers.
  2. For the Person Who Has Everything … Except Time to Relax: Position your certificates as a solution for those who need a break from their hectic lives.
  3. Just the Right Size: Emphasize the versatility of your certificates, catering to individuals of all fitness levels and preferences.
  4. Give the Ultimate Gift: A Dose of Wellness: Frame your certificates as the perfect way to prioritize health and well-being in the new year.

Steps for Success

To make the most of your holiday gift certificate sales, follow these steps:

1. Involve Your Entire Team

  • Form a holiday committee comprising front desk staff, housekeeping, and others.
  • Designate a person to lead the gift certificate sales program.
  • Kick off the season with a festive party, explaining the sales program and providing incentives.

2. Create a Festive Atmosphere

  • Decorate your facility to create a holiday ambiance.
  • Bundle services into attractive holiday packages, offering one-stop shopping for customers.

3. Start Early Advertising

  • Begin advertising holiday purchases in early November to build anticipation.
  • Utilize online marketing strategies to reach a wider audience.

External Marketing

1. Holiday Open House

  • Plan an early December open house, selling gift certificates on the spot.
  • Bundle products and services, enticing members and clients with holiday promotions.

2. Get Connected

  • Partner with local businesses (jewelry stores, car dealerships, etc.) to cross-promote gift certificates.
  • Attend community group meetings and spread the word about your holiday offerings.

3. Open Your Doors

  • Offer your space for service organization meetings and provide facility tours.

Internal Marketing

1. Utilize Your Space

  • Set up a gift certificate table near the front desk or lobby.
  • Place posters and flyers in high-traffic areas to capture members’ attention.

2. Incentivize Staff

  • Motivate staff to sell gift certificates by offering incentives.
  • Create a friendly competition with rewards for top sellers.

3. Online Promotion

  • Promote gift certificates on your club’s website and through newsletters.
  • Leverage social media platforms for targeted online marketing.


This holiday season, make your gym the go-to destination for thoughtful and health-conscious gifts. Implementing a comprehensive marketing strategy, both online and offline, ensures that your gift certificates reach a wide audience. By emphasizing the benefits, involving your team, and creating a festive atmosphere, you’ll not only boost sales but also spread the joy of wellness during this special time of year.

To amplify the success of your holiday gift certificate sales and ensure a seamless experience for both staff and customers, consider partnering with Fitness Management & Consulting. Their expertise in staff training and production optimization can elevate your team’s performance. From crafting effective sales strategies to refining customer interactions, Fitness Management & Consulting brings a wealth of knowledge to enhance your business operations. This collaboration can be the key to unlocking the full potential of your holiday marketing efforts, propelling your gym to new heights in customer satisfaction and revenue generation. Embrace the support and guidance offered by industry experts to make this holiday season not only merry but also prosperous for your fitness establishment. Contact FMC here.

Click here for more details on financing options or call 214-629-7223 or email for more information. Or, apply now.

Unlock Your Gyms Full Potential with the Gym Success Blueprint! Get Your Copy Now!

An Outsourced CEO, Turnaround Expert and Author, Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting, turnaround, financing  and brokerage firm specializing in the gym and sports industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully overcome obscurity, improve sales, build teamwork and market fitness programs and products. Visit his Web site at: or

Get Our Latest Blog Delivered To Your Inbox

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Our Other Sites
close slider

Subscribe To Our YouTube Channel

Gyms For Sale

Pin It on Pinterest

Share This