As we approach the end of the month, gym owners and managers are gearing up for the grand finale – the close-out. It’s not just about meeting sales and cash goals; it’s about making a statement, breaking records, and leaving a lasting impression. In this high-impact guide, we’ll delve into the essential strategies that merge motivation, urgency, organization, and the sheer will to make your gym’s close-out unforgettable.
1. Reconnect with Missed Opportunities
Reach out to missed guests and telephone/online inquiries with an enticing final day discount. This personal touch can turn missed opportunities into enthusiastic new members.
2. Bring a Friend, Bring Two
Always encourage prospects to bring friends. Leverage the power of social circles by turning a solo workout into a group activity, fostering a sense of community and commitment.
3. Referral Power
Contact new members for referrals. Offer them the chance to share the same special with friends, turning one new member into a network of potential clients.
4. Follow-Up with No-Show Tours
For those who inquired but didn’t show up for a tour, a follow-up call could be the nudge they need to step through your doors. Persistence pays off.
5. Strategic Setup
Begin preparing for close-out four days in advance. This gives you the time to ensure everything is in place for a seamless and successful final day.
6. Commit to a Full Shift
Closing out strong requires dedication. Plan to work a full shift, demonstrating your commitment to the success of the gym’s goals.
7. Tap into Family Add-Ons and Sponsor Programs
Leverage family add-ons and sponsor programs to boost membership and create a sense of inclusivity.
8. Expiration Dates Matter
Set guest passes to expire on close-out dates. Create a sense of urgency, encouraging potential members to act now rather than later.
9. Set Clear Goals
Establish a clear goal for the day and individual sales targets. This clarity enhances focus and creates a collective vision for success.
10. Amplify Announcements
Increase intercom announcements to generate excitement and awareness about the final days and exclusive offers.
11. Front Desk Engagement
Position a dedicated team member at the front desk to work on upgrades throughout the day, maximizing potential revenue.
12. Phone Message Consistency
Ensure consistency in messaging by having both the front desk and your personal voicemail highlight the urgency of the final days.
13. In-Club Signage
Use in-club signs at the entrance to capture the attention of members and prospects, reinforcing the urgency and exclusive offers.
14. Tote Board Visibility
Keep a visible tote board to track progress throughout the day. This real-time display will help motivate staff.
15. Planning for Tomorrow
Remember, a successful close-out sets the tone for the future. Roll over no-show appointments to the next day and kick-start the upcoming month with strength and momentum.
In the competitive world of fitness, a memorable close-out isn’t just a conclusion; it’s a launchpad for future success. By combining these strategies with the power of technology and social media, you can create an atmosphere that not only meets but exceeds your sales and cash goals, leaving a lasting imprint on your gym’s success story. It’s time to elevate your close-out game and make every month end with a bang.
Closing the Loop with Fitness Management & Consulting
To further amplify the impact of your gym’s close-out strategies, consider the invaluable assistance of Fitness Management & Consulting. Their expertise in staff training and business development can be the missing link between a successful month-end and sustained, long-term growth. Through targeted training programs, they can equip your staff with the skills needed to engage effectively with clients, convert leads, and contribute to a positive and energized gym atmosphere. Moreover, their insights into business development can guide you in crafting long-term strategies, leveraging technology, and staying ahead of industry trends. In collaboration with Fitness Management & Consulting, your gym isn’t just closing out strong—it’s gearing up for a future of unparalleled success and continuous evolution in the ever-competitive fitness landscape.
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An Outsourced CEO, Turnaround Expert and Author, Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting, turnaround, financing and brokerage firm specializing in the gym and sports industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully overcome obscurity, improve sales, build teamwork and market fitness programs and products. Visit his Web site at: www.fmconsulting.net or www.youtube.com/gymconsultant.