Quality fitness instructors are one of your greatest selling points. High-energy and effective classes bring members into your fitness center and they do tell their friends! Your fitness instructors are passionate about their work and it shows in creative...

You can’t execute your vision for your gym if you don’t have the financial resources needed to implement it: this is a simple truth for every gym owner across the industry. It takes capital to transform vision into reality, and in most cases, the bank across the...

With the holiday season rapidly approaching, you might be looking for new fitness club marketing ideas that can help you bring more business through the door during the winter months. Luckily, there are lots of ways that you can promote your gym during the winter. Try...

You're opening a fitness center or health club. You located the site. You even bought the facility. Now what? The right fitness center management company can take you to the next level. There are many gym management companies; Yours should have a demonstrated track...

If you are looking to promote your gym, you might be looking for the best advertising method to use. However, with fitness center marketing, it is truly important to use different approaches. By doing so, you can help bring in as much business as possible for your...

Traditionally, a broker serves as a facilitator between buyer and seller, arranging transactions in exchange for a commission. If you're starting a new gym or modifying your existing vendor list, you can benefit from the knowledge and expertise of gym brokers. You...

Behold yet again, delivered across our digital and print media platforms, flawed opinion of another fitness industry talking head. Though I'm sure well intentioned and possessing two plus decades of industry expertise, his commentary perpetuates the myth of the demise...