If you have built your fitness center business from the very beginning, chances are good that you have put in a lot of hard work and money to get it going and make it successful. Unfortunately, this can make it hard for you to look at your gym in a neutral way. This...
Blogging Ideas to Boost Fitness Club Sales
It is kind of surprising that there are still fitness clubs that do not have an active blog. In today's social media environment, blogging is essential for attracting potential members. Regardless of how well your website is designed, an active blog is often the...
How to Develop a Fitness Center Business Plan
Running a fitness center is a dream for many people. The work is rewarding, and you are your own boss. Having success is harder than many people realize. Although your work is important, you must make a profit when running your business. If you want to have success...
On-demand Sales and Management Training for Gym Owners
When I first started as a sales person in the gym business, I was terrible. Every Monday when the sales standings would come out for the 4 clubs, I was dead last. I was so uncomfortable in the sales process, my mouth would actually get so dry that I could barely get...
Discover the Value of Gym Sales Training
You would likely rather have your team speaking to potential customers that sitting through a gym sales training session. However, not every person has a "sales personality" that will allow them to smoothly and effectively deal with potential customers. For many, it...
5 Free and Inexpensive Fitness Center Marketing Ideas
In today's world, fitness center owners need all the help they can get to break through the noise and get noticed. Don't you agree? Fitness center marketing is key. But, what is the best approach? For many, the first thought is expensive advertising and marketing...
The Biggest Mistakes New Gym Startups Must Avoid
According to the U.S. Small Business Administration, only about half of all businesses survive 5 years. However, a new gym startup is tougher than many other ventures. Moreover, the increasing popularity of the "warehouse gym" is a double-edged sword. One one hand,...
Promotions to Increase Your Fitness Club Sales and Memberships
If you have discovered this blog entry, you are likely a fitness club owner or manager seeking to boost sales and memberships. There is no shortage of online articles with marketing advice. Regardless, many times, it is not an issue of you not doing the right things,...
Managing a gym means keeping your members happy
Are you lacking creative ideas to boost not only the sales at your facility, but also the mood of your membership? Your members are one of your best sales vehicles, so draw out their opinions to get a sense of how they feel about their experience. You can transform...
Inspire Your Members with New Group Fitness Classes
Are you looking to refresh your fitness class schedule for 2017? Adding new group fitness classes is a great way to inspire your members to get to the gym more often. Here are just a few classes that are making waves this year. Fitness set to heart pumping music is...
Using Affiliate Marketing to Advertise Your Fitness Center
In our modern, digital world, one of the best ways to advertise your gym is over the internet. Along with the usual suspects, such has having a website, buying advertising, and updating your social media channels, affiliate marketing is a great way to increase your...
Hire Fitness Business Consultants to Take the Guesswork Out of Opening a Successful Gym
Many business owners would open a franchise if they had more freedom to run their business the way they wanted to. One of the most appealing things about opening a franchise is knowing there's someone there to hold your hand as you start your business. You also know...
Spring is the Perfect Time for Fitness Center Promotions
It's always important to advertise your business and come up with fitness center promotions. However, you might find that you are more successful than ever at selling memberships and bringing people through the door if you focus on coming up with great promotions for...
Marketing for Fitness: How to Bring in Millennials
If you are looking for marketing for fitness ideas, you could be wondering how you can bring in more millennials to your health club. This can be a great group to target, so follow these tips. Offer Reasonable Prices Many millennials are having a tough time finding...
Love is in the Air: 4 Easy Ways to Help Members Fall in Love with Your Gym
With Valentine's Day just around the corner, we are all thinking about the relationships in our lives that make the world just a little bit sweeter. While you're at it, don't forget to think about the relationship between your business and your customers. Here are 4...
Marketing Your Fitness Center Business with Landing Pages
Before we get into specifics about marketing your fitness center business with landing pages, we should define what a landing page is so everyone is on the same page (no pun intended). For the purpose of our discussion, a landing page is a webpage that has a form and...
Marketing for Fitness: Corporate Plans
Are you looking to increase your customer base quickly and efficiently, without spending too much on marketing? Offering corporate wellness plans to nearby businesses can be an easy way to accomplish your growth goals. Whether your gym has one or many locations, you...
How to Get Fitness Club Members to Come Back
When people finally make that crucial decision to take charge of their health and join your fitness studio, they are fully aware of the benefits of exercise and wellness. They know that exercise gives them better health, a fitter body, and improves their quality of...
Growing your Fitness Center Business Online with Social Proof
Are you looking for ways of growing your fitness center business online? If you have researched online marketing, you may have come across the phrase "social proof." Many online marketing experts describe this as "new marketing," but it is no such thing. Social proof...
Fitness Club Marketing Idea: Incorporate Video – Part 2
In Part 1 of this two-part series on fitness club marketing ideas, we discussed demonstrating fitness equipment and conducting a video tour of your facility. Here in Part 2, we'll cover the tips 3 and 4 on using video to market your business. 3. Encourage clients to...
Fitness Club Marketing Idea: Incorporate Video – Part 1
The fitness industry is huge and continues to grow. One of the biggest challenges facing individual business owners in such a growing and competitive industry is attracting a steady stream of new clients. One of the best ways to do that is incorporating video into...
Managing a Gym: Quick and Easy Updates
Attention to details matter a lot to guests. When managing a gym, consider the entire gym experience, from the looks of the interiors to how the equipment functions. If you're on a budget, then it can be a bit more challenging to find ways to make your gym look...
How to Make the Most of the New Year’s Resolution Season
Most fitness centers gear up for the busy New Year's resolution season in December, bring lots of new members on board in January, but by March, start to see drop off. Members who were gung ho about reaching their fitness goals in January lose steam and cancel their...
Is Your Gym Social? Some Simple Social Media Marketing Tips
Social media is integral to many fitness center marketing plans. Well-considered social media strategies can help attract new guests and retain current members. While some gyms create generic posts with lackluster photos, it helps to really take the time to customize...