For most independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers, an empty floor during the middle of the afternoon may not immediately sound an alarm. But an empty floor at 5:30, 6:00, or 7:00 in the evening? That should get your...
For decades, the fitness industry has been built around one primary product: The gym membership. Thirty-nine dollars a month. Sixty-nine dollars a month. Ninety-nine dollars a month. Maybe there are different membership levels, but the fundamental sales proposition...
If your gym is struggling to grow revenue, your first instinct may be to raise prices, sell more memberships, increase your advertising budget, or launch another promotion. But what if pricing isn't really your biggest problem? What if the real problem is that you...
Most gym owners believe the fastest way to improve profitability is to sell more memberships. Sometimes that is true. But after working with independent gyms, boutique studios, fitness entrepreneurs and personal trainers, I continually see something else: The gym may...
For years, gym owners have been told essentially the same thing: If you want more leads, spend more money. Increase your Facebook budget. Buy more Google ads. Run another promotion. Hire another marketing company. Boost another post. But what if one of the best...
For independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers, one of the biggest challenges today is not necessarily getting attention. It is getting qualified local prospects at a cost that still makes financial sense. For years,...
For years, many independent gym owners have approached pricing with one basic question: “What should we charge for a membership?” I think that is the wrong question. The better question is: “How many different levels of value can we create for the different kinds of...
How Independent Gym Owners Can Unlock Hidden Capacity, Fill Dead Hours, and Increase Revenue Without Expanding Their Footprint One of the first questions I like to ask a gym owner is simple: How much revenue is every square foot of your facility producing? Most owners...
One of the biggest mistakes I see gym owners and managers make with their sales staff is something that, on the surface, looks like support. They give them leads. They give them walk-ins. They give them call-ins. They give them website inquiries, emails, texts,...
