It's a common misconception that the key to boosting gym membership lies solely in asking members for referrals. While referrals are undoubtedly valuable, a more effective approach is to focus on creating an environment where members naturally invite their friends to...
5 Things Gym Owners Would Do Differently
As a seasoned gym business consultant, I've had the privilege of working with countless gym owners, from small boutique studios to larger fitness centers. One recurring theme is the valuable lessons learned along the way. If given the chance to start over, many gym...
5 Untapped Revenue Streams to Pump Up Your Gym Profits (Beyond Memberships & Merch)
Let's face it, the fitness industry is competitive. You've got the big box gyms, the boutique studios, and a sea of personal trainers vying for the attention (and wallets) of your target audience. But what if I told you there were hidden revenue streams waiting to be...
Building Your Dream Team: Hiring for Adaptability, Coachability, Work Ethic & Winning Attitude
Independent gym owners, studio bosses, and personal trainers – you wear many hats. But building your team, a dream team, can elevate your fitness haven to new heights. Forget just resumes; we're looking for individuals who embody four key traits: adaptability,...
School’s Out, Sweat’s In! Drive Gym Traffic with a Back-to-School Bash!
The backpacks are packed, the pencils are sharpened, but before the school bell rings, ring in new members with a Back-to-School gym promotion! Here's how independent gym owners, boutique studio bosses, and personal trainers can leverage this seasonal shift to get...
From Floor-to-Ceiling Frustration to Ceiling-High Wins: The Power of Persistence in Your Fitness Business
Running a gym, boutique studio, or personal training business is a marathon, not a sprint. There will be days when memberships seem to dwindle faster than your energy levels after a HIIT class. But before you throw in the towel and switch to selling protein shakes...
Unveiling the Sales Gems: Spotting Your Gym’s Next Superstar
Independent gym owners and boutique studio bosses, this one's for you! Building a thriving fitness business hinges on a strong team, and that includes finding star salespeople who drive memberships and fuel your growth. But with a stack of resumes in hand, how do you...
Reframe Your Reality: How Shifting Your Perspective Can Transform Your Gym
Independent gym owners, boutique studio bosses, and personal training warriors, buckle up! We all face challenges – stagnant memberships, plateauing revenue, or that feeling of being stuck in a rut. But what if the problem isn't the problem itself? What if the way you...
Shatter Your Limits: How Belief Becomes the Ultimate Gym Growth Hack
Independent gym owners, boutique studio bosses, and fitness entrepreneurs, assemble! We all dream of a booming business – a constant flow of clients, a thriving community, and a reputation for excellence. But what if the biggest obstacle to achieving those dreams...