Marketing is a buzzword tossed around in business and entrepreneurship circles, but it's often hard to know how to implement the right tactics. Let's look at some of the best marketing strategies that make a profitable campaign. Why a Marketing Strategy Matters A...
A great way to generate free leads is to build an audience on social media platforms and start giving away your content. This guide explains how to use social media for business without spending. How Do I Get Free Leads for My Business Social media’s most remarkable...
Small business owners have difficulty attracting new customers unless a friend, family member, or acquaintance recommends them. People are habitual and have difficulty trusting strangers, especially with money. Luckily for small businesses, there are more reliable...
Small business owners are expected to cover a wide range of expenses to keep their business afloat. One of the most consistent expenses is payroll. Whether your employees are full-time, part-time, or contract, you're expected to consistently pay for their work. What...
Small businesses are the heart of the economy. They generate more than half of the nation’s job growth and contribute significantly to global financial wellness. Notwithstanding the challenges that accompany entrepreneurship, small businesses are increasingly...
Any business owner will tell you that running a business is no easy feat. There are a lot of moving parts and pieces that need to come together to make a business successful. One of the most important aspects of running a business is strong partnerships. We will...
Business divestiture is an important strategy for the growth of many companies, but what does it mean and what is an example of divestiture? Here’s everything you should know about this topic. A business divestiture is when a company disposes of some or (more rarely)...
Ethics in business has always been important, at least to a point. If there comes a time when customers don’t believe you’re honest about what you’re selling, they can abandon you overnight, ultimately ruining your business. It’s becoming more apparent all the time...
Small businesses sometimes need a little financial help. Whether you are looking to help with your day-to-day expenses or you are looking to invest in growing your business, an SBA business loan might be a good option. The SBA 504 and the SBA 7a are small business...
