Most gym salespeople make the same costly mistake. They sell the room. They talk about the square footage, the equipment, the locker rooms, the group exercise schedule, the hours of operation, the number of treadmills, and how recently the facility was renovated....
A sales slump does not only affect your numbers. It affects your posture. It affects your tone of voice. It affects how quickly you walk across the gym floor, how enthusiastically you greet a prospect, how confidently you present your membership options, and how...
How to Dump a Sales Slump, Part 3: Getting Back to Basics When sales begin to decline, gym owners often assume the problem must be complicated. They start questioning their pricing, their brand, their location, their membership options, the economy, the competition,...
How to Dump a Sales Slump, Part 2: Stop Making Excuses When gym sales begin to slow down, excuses are usually not far behind. It is too hot. It is too cold. School just started. School is about to end. Everyone is on vacation. The holidays are coming. The economy is...
Part One of Five: Why Action Is the First Step Out of a Sales Slump Every gym experiences a sales slump at some point. Independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers may go through periods when leads slow down, appointments...
Independent gym owners are constantly searching for the newest sales script, marketing funnel, closing technique, or artificial intelligence tool that will transform their business. New technology can certainly help. Better lead-generation systems can create more...
The Day Someone Changed My Career With Five Words When I first got into gym sales, I struggled. I wasn't closing enough memberships. I wasn't hitting my numbers. I was frustrated and beginning to wonder if maybe sales just wasn't for me. One day I approached someone...
The Hard Truth About Why More Leads Won’t Save Your Gym Business One of the most common questions I hear from gym owners, boutique studio operators, personal trainers, and fitness entrepreneurs is this: “Jim, what’s a good marketing company?” “What’s the best way to...
In today’s hyper-competitive fitness industry, many independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers believe success comes from being the loudest, toughest, most aggressive person in the room. But after years in this...
