For years, gym owners have been told essentially the same thing: If you want more leads, spend more money. Increase your Facebook budget. Buy more Google ads. Run another promotion. Hire another marketing company. Boost another post. But what if one of the best...
For independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers, one of the biggest challenges today is not necessarily getting attention. It is getting qualified local prospects at a cost that still makes financial sense. For years,...
One of the biggest mistakes I see gym owners and managers make with their sales staff is something that, on the surface, looks like support. They give them leads. They give them walk-ins. They give them call-ins. They give them website inquiries, emails, texts,...
For independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers, there are four numbers that can dramatically change the economics of your business: More leads. More appointments. More people who actually show up. More memberships sold....
If you own an independent gym, boutique fitness studio, personal training facility, or health club, walk through your building today and ask yourself one question: How much of this square footage is actually making me money? Not how much of it looks good. Not how much...
For independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers Let me start with a simple question: Is there any legitimate reason your gym cannot make more money than it is making today? In most cases, the answer is no. That does not...
Every gym has hours where equipment sits empty. Today's fitness consumers expect flexibility. Whether they're traveling for work, visiting family, in town for the weekend, or simply looking for a gym closer to the office, more people than ever are looking for...
The “deal of the day” is not a new marketing idea. Retailers, restaurants, radio stations, and local businesses have used daily specials for decades. But for independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers, this old-school...
Learn how to identify, interview, test, and develop your next gym sales superstar. Discover the traits, interview questions, warning signs, and performance standards that separate top gym salespeople from average hires. The Best Gym Salespeople Are Not Always the Most...
