79% of Direct Mail Recipients Either READ or SCAN the Mail They Get. (USPS & UDMP Certified Direct Mail Professional) When you send a marketing message, you obviously want people to see it. Email might be cheaper, but it’s easily ignored. Direct mail will, on the...
Over 25 years ago the Milk industry raised public conscientiousness with these two simple words; GOT MILK? This is the direction the fitness industry needs to take immediately. We can’t just sit around and take it. We need to create a platform to raise the public...
I’m guessing you’ve heard this Stephen Covey quote before. Do you agree with it? What if I told you that there are clubs that are breaking company sales records? What if I told you there are clubs that did better revenue and profits in 2020 than they did in 2019?...
A quick check showing the definition of urgency to be; 1) to act promptly; 2) act with intention to make things happen; 3) doing what needs to be done immediately. So, here’s what I see frequently in gyms…many time there are lots of good things going on but the...
As of this writing many gyms across the USA are slowing beginning to relaunch their business and others will be conducting a relaunch in the coming weeks. One thing for sure, we’re not going back to the same place we left a few weeks ago. It’s a different marketplace...
One of your primary responsibilities as a gym owner or operator is to make sure the door is swinging, the phone is ringing, the email is dinging and the text is pinging. Do you think your membership sales team could benefit from the expertise of a lead generation...
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Thousands of gyms and fitness clubs are doing their billing and member management using Gym Software. But just because you have gone digital does not mean you are ahead of the game. There are many ways that your Gym Billing Company can actually cost you money and this...
Here are some of the most common problems I see club owners facing: They don’t have enough time to scale and manage because they are putting out fires 🔥 They are barely breaking even or worse…..losing money 📉 They are experienced with fitness but not with running a...
The health and fitness industry is a $30 billion industry that showed no signs of slowing down in the last decade, growing by 3-4% per year. If you’re a gym owner and would like to enjoy the profits of a booming industry, now is probably a good time to expand your...
Reposted with permission from simplegym.io Every gym needs legal documents to operate legally and protect themselves. Here are 7 essential documents your gym needs, and a free download link (PDF & Word) for each. Most gym owners didn’t start their gym to become...
Reposted from www.abcfinancial.com Health Club and Fitness industry revenue is expected to reach $32.9 billion by 2020. Although the industry is trending towards growth, many health club owners still struggle to make a profit. Payment issues, member and employee...
Reposted from www.abcfinancial.com Sometimes the best lessons I’ve learned about business come from seeing how others face growth, opportunities, failures, and challenges. Enter the mega consumer coffee brand Starbucks. Last year Starbucks surpassed McDonald’s in...
Managing a gym or a fitness center requires a certain level of dedication, expertise, and knowledge of the fitness industry. As always, having a good team to help you out is important. Here are five useful tips for managing a gym club. Choose the Right People It is...
I have been involved with networking groups for quite sometime. The results are always eye-opening. I participate not only for my business but also to bring value to my client base. Here is a sampling of what has come my way: new clients, a website copywriter, experts...
Club Concierge. That’s my term for a retention manager. Depending on the facility this could be a shared position or if payroll and activity will warrant it, this could be a full time person. Before I get into a strategy, please consider the following; 1. Bain and...
FOR IMMEDIATE RELEASE CONTACT INFORMATION: Jennifer Hutchinson Director of Public Relations and Events ABC Financial 501-515-5029 jennifer.hutchinson@abcfinancial.com ABC Financial and Jim Thomas Consulting Announce Vendor Relationship LITTLE ROCK, AR., (Feb XX, 2019)...
Several years ago, I received a call from a gym owner with several facilities. He called me in despair. He knew that his gym was failing because membership sales had been declining steadily. The club owner had just received a major wake-up call. In addition to the...
PLEASANT HILL, CA, Jan. 23, 2019 (GLOBE NEWSWIRE) — Textmunication Holdings, Inc. (OTC PINK:TXHD), a cloud-based mobile SMS marketing platform provider, has announced a strategic partnership with Fitness Management USA, Inc. (“Fitness Management). Textmunication will...
Fitness Management & Consulting and 3 Elements Gym Licensing Announce Strategic Partnership to help provide gym licensing programs for new gym start ups at a fraction of the cost. DALLAS — Jan. 23, 2019 — PRLog — Fitness Management & Consulting and 3 Elements...
Reposted from www.textmunication.com Read on to explore reasons on why your business needs text messaging in its marketing mix arsenal. We live in a customer-centric world. Retaining clients is as important as bringing in new clients. New clients are hard to find and...
Owning a fitness center or gym can be a great investment and career choice as they can be very profitable in all economies. While a fitness center can be successful and profitable, it does count on sales and other efforts to drive enrollment and overall revenue. I...
Reposted from www.abcfinancial.com I like facts. When you read, according to a 2017 American Express survey, that 7 out of 10 U.S. consumers spend more money to do business with a company that delivers great service it should get your attention. But there’s more;...
Reposted from www.abcfinancial.com The topic of fitness member delinquencies is like a tug-of-war. As gym owners and managers, you know that member dues are critical to the revenue stream of the business, but how can you approach the situation to ensure that members...
