Direct Mail Will Fill Your Sales Funnel

Direct Mail Will Fill Your Sales Funnel

79% of Direct Mail Recipients Either READ or SCAN the Mail They Get. (USPS & UDMP Certified Direct Mail Professional) When you send a marketing message, you obviously want people to see it. Email might be cheaper, but it’s easily ignored. Direct mail will, on the...

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Where Do We Go From Here? GOT FITNESS?

Where Do We Go From Here? GOT FITNESS?

Over 25 years ago the Milk industry raised public conscientiousness with these two simple words; GOT MILK? This is the direction the fitness industry needs to take immediately. We can’t just sit around and take it. We need to create a platform to raise the public...

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The Way We See The Problem Is The Problem

The Way We See The Problem Is The Problem

I’m guessing you’ve heard this Stephen Covey quote before. Do you agree with it? What if I told you that there are clubs that are breaking company sales records? What if I told you there are clubs that did better revenue and profits in 2020 than they did in 2019?...

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Do You Operate Your Gym with a Sense of Urgency?

Do You Operate Your Gym with a Sense of Urgency?

A quick check showing the definition of urgency to be; 1) to act promptly; 2) act with intention to make things happen; 3) doing what needs to be done immediately. So, here’s what I see frequently in gyms…many time there are lots of good things going on but the...

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Preparing Your Gym for a Comeback

Preparing Your Gym for a Comeback

As of this writing many gyms across the USA are slowing beginning to relaunch their business and others will be conducting a relaunch in the coming weeks. One thing for sure, we’re not going back to the same place we left a few weeks ago. It’s a different marketplace...

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Introduction to the Health Club Industry

Introduction to the Health Club Industry

Reposted from www.abcfinancial.com Health Club and Fitness industry revenue is expected to reach $32.9 billion by 2020. Although the industry is trending towards growth, many health club owners still struggle to make a profit. Payment issues, member and employee...

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5 Tips for Managing Your Gym More Effectively

5 Tips for Managing Your Gym More Effectively

Managing a gym or a fitness center requires a certain level of dedication, expertise, and knowledge of the fitness industry. As always, having a good team to help you out is important. Here are five useful tips for managing a gym club. Choose the Right People It is...

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Networking Groups Can Help Market Your Gym on a Budget

Networking Groups Can Help Market Your Gym on a Budget

I have been involved with networking groups for quite sometime. The results are always eye-opening. I participate not only for my business but also to bring value to my client base. Here is a sampling of what has come my way: new clients, a website copywriter, experts...

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Why Your Business Needs Text Messaging

Why Your Business Needs Text Messaging

Reposted from www.textmunication.com Read on to explore reasons on why your business needs text messaging in its marketing mix arsenal. We live in a customer-centric world. Retaining clients is as important as bringing in new clients. New clients are hard to find and...

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How to Improve Sales at Your Fitness Center

How to Improve Sales at Your Fitness Center

Owning a fitness center or gym can be a great investment and career choice as they can be very profitable in all economies. While a fitness center can be successful and profitable, it does count on sales and other efforts to drive enrollment and overall revenue. I...

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Why The Customer Always Matters Most

Why The Customer Always Matters Most

Reposted from www.abcfinancial.com I like facts. When you read, according to a 2017 American Express survey, that 7 out of 10 U.S. consumers spend more money to do business with a company that delivers great service it should get your attention. But there’s more;...

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How to Handle Fitness Member Delinquency

How to Handle Fitness Member Delinquency

Reposted from www.abcfinancial.com The topic of fitness member delinquencies is like a tug-of-war. As gym owners and managers, you know that member dues are critical to the revenue stream of the business, but how can you approach the situation to ensure that members...

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