So many people will have the same new year's resolution. They want to get fit. January is when membership registration soars at many fitness centers. However, when it gets to be March that tapers off. It doesn't have to be that way though. With the right marketing...
Many people today have interest in starting a gym or fitness center. This is a tough business to succeed in with all of the competition in the market. However, there are still lots of opportunities in the industry if you have a solid business plan. Here are some of...
Many people today have interest in starting a gym or fitness center. This is a tough business to succeed in with all of the competition in the market. However, there are still lots of opportunities in the industry if you have a solid business plan. Here are some of...
There comes a point, no matter which industry, when a business owner finds that they need help. It is in these moments that they start to think about hiring a consultant. Whether you are a gym startup or an established fitness business, hiring a consultant is very...
If you have built your fitness center business from the very beginning, chances are good that you have put in a lot of hard work and money to get it going and make it successful. Unfortunately, this can make it hard for you to look at your gym in a neutral way. This...
It is kind of surprising that there are still fitness clubs that do not have an active blog. In today's social media environment, blogging is essential for attracting potential members. Regardless of how well your website is designed, an active blog is often the...
Running a fitness center is a dream for many people. The work is rewarding, and you are your own boss. Having success is harder than many people realize. Although your work is important, you must make a profit when running your business. If you want to have success...
When I first started as a sales person in the gym business, I was terrible. Every Monday when the sales standings would come out for the 4 clubs, I was dead last. I was so uncomfortable in the sales process, my mouth would actually get so dry that I could barely get...
You would likely rather have your team speaking to potential customers that sitting through a gym sales training session. However, not every person has a "sales personality" that will allow them to smoothly and effectively deal with potential customers. For many, it...
