Direct Mail Will Fill Your Sales Funnel

Direct Mail Will Fill Your Sales Funnel

79% of Direct Mail Recipients Either READ or SCAN the Mail They Get. (USPS & UDMP Certified Direct Mail Professional) When you send a marketing message, you obviously want people to see it. Email might be cheaper, but it’s easily ignored. Direct mail will, on the...

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The Ultimate Guide to Gym Funding

The Ultimate Guide to Gym Funding

With 2021 here, there has been great headway made towards ending the pandemic. Experts estimate that this summer could be when our first return to normalcy happens, but what does that mean for your business? Consumers will hopefully be out in droves, spending more...

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Where Do We Go From Here? GOT FITNESS?

Where Do We Go From Here? GOT FITNESS?

Over 25 years ago the Milk industry raised public conscientiousness with these two simple words; GOT MILK? This is the direction the fitness industry needs to take immediately. We can’t just sit around and take it. We need to create a platform to raise the public...

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The Way We See The Problem Is The Problem

The Way We See The Problem Is The Problem

I’m guessing you’ve heard this Stephen Covey quote before. Do you agree with it? What if I told you that there are clubs that are breaking company sales records? What if I told you there are clubs that did better revenue and profits in 2020 than they did in 2019?...

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Do You Operate Your Gym with a Sense of Urgency?

Do You Operate Your Gym with a Sense of Urgency?

A quick check showing the definition of urgency to be; 1) to act promptly; 2) act with intention to make things happen; 3) doing what needs to be done immediately. So, here’s what I see frequently in gyms…many time there are lots of good things going on but the...

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Preparing Your Gym for a Comeback

Preparing Your Gym for a Comeback

As of this writing many gyms across the USA are slowing beginning to relaunch their business and others will be conducting a relaunch in the coming weeks. One thing for sure, we’re not going back to the same place we left a few weeks ago. It’s a different marketplace...

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a message from Jim Thomas

a message from Jim Thomas

 While all of us in the gym business settle in and wait for the pandemic to pass, we need to recognize that this could end up being a significant opportunity for your gym if you choose to expand and advance into the market place. But, it will require work. Don’t just...

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Health Club Employee Management

Health Club Employee Management

Reposted from www.abcfinancial.com Every two interactions a member has with fitness staff in a given month results in one extra visit from that member the following month. It is essential to understand the correlation between employee turnover and member retention....

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Do You Need An Expert Witness In The Gym Industry?

Do You Need An Expert Witness In The Gym Industry?

The primary function of an expert witness in the gym industry is to express his independent expert opinion based on the information that is provided. An expert can be employed in different capacities for example at arbitrations, tribunals, and litigation. A witness is...

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Reasons to Buy a Gym Today

Reasons to Buy a Gym Today

Many people dream of owning their own gym, being the boss, setting the rules, controlling their lives, and earning for themselves. Starting a gym can be difficult. You have to spend a lot of time and money coming up with an idea or service; testing it; developing its...

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When Is It Time to Sell Your Health Club or Gym?

When Is It Time to Sell Your Health Club or Gym?

Owners of Health Clubs and Gyms all reach a point in the history of their enterprise when it is time to “hang it up.” Many factors will tell you when it is time: ♦ Gym Owner’s “burn out” Owner’s or key employee’s health problems♦ Business relocation or rerouting of...

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Introduction to the Health Club Industry

Introduction to the Health Club Industry

Reposted from www.abcfinancial.com Health Club and Fitness industry revenue is expected to reach $32.9 billion by 2020. Although the industry is trending towards growth, many health club owners still struggle to make a profit. Payment issues, member and employee...

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5 Tips for Managing Your Gym More Effectively

5 Tips for Managing Your Gym More Effectively

Managing a gym or a fitness center requires a certain level of dedication, expertise, and knowledge of the fitness industry. As always, having a good team to help you out is important. Here are five useful tips for managing a gym club. Choose the Right People It is...

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Networking Groups Can Help Market Your Gym on a Budget

Networking Groups Can Help Market Your Gym on a Budget

I have been involved with networking groups for quite sometime. The results are always eye-opening. I participate not only for my business but also to bring value to my client base. Here is a sampling of what has come my way: new clients, a website copywriter, experts...

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