With 2021 here, there has been great headway made towards ending the pandemic. Experts estimate that this summer could be when our first return to normalcy happens, but what does that mean for your business? Consumers will hopefully be out in droves, spending more...
Over 25 years ago the Milk industry raised public conscientiousness with these two simple words; GOT MILK? This is the direction the fitness industry needs to take immediately. We can’t just sit around and take it. We need to create a platform to raise the public...
I’m guessing you’ve heard this Stephen Covey quote before. Do you agree with it? What if I told you that there are clubs that are breaking company sales records? What if I told you there are clubs that did better revenue and profits in 2020 than they did in 2019?...
A quick check showing the definition of urgency to be; 1) to act promptly; 2) act with intention to make things happen; 3) doing what needs to be done immediately. So, here’s what I see frequently in gyms…many time there are lots of good things going on but the...
cOr at the least that everybody could have a blog. We’ve all got something to say, everyone has something that they’re passionate about. And a blog is a way for you to express that passion while also encouraging others who share this interest to further explore and...
https://youtu.be/bRtSSVdQp0Q
While all of us in the gym business settle in and wait for the pandemic to pass, we need to recognize that this could end up being a significant opportunity for your gym if you choose to expand and advance into the market place. But, it will require work. Don’t just...
I speak with many gym owners and operators who have concerns on how to hand out pay raises when times are tough. Although… difficult times can be nothing more than an excuse not to offer a pay raise even though there’s merit. My answer normally will surprise the...
Reposted from www.abcfinancial.com Every two interactions a member has with fitness staff in a given month results in one extra visit from that member the following month. It is essential to understand the correlation between employee turnover and member retention....
Reposted with permission from simplegym.io Every gym needs legal documents to operate legally and protect themselves. Here are 7 essential documents your gym needs, and a free download link (PDF & Word) for each. Most gym owners didn’t start their gym to become...
Reposted from www.abcfinancial.com Health Club and Fitness industry revenue is expected to reach $32.9 billion by 2020. Although the industry is trending towards growth, many health club owners still struggle to make a profit. Payment issues, member and employee...
There are many reasons why you might want to sell your gym. Maybe you’re moving across the country and it’s just not going to be feasible for you to run your gym from there. Or maybe you’ve made enough money and decided to retire. Or maybe you found that your other...
Managing a gym or a fitness center requires a certain level of dedication, expertise, and knowledge of the fitness industry. As always, having a good team to help you out is important. Here are five useful tips for managing a gym club. Choose the Right People It is...
Club Concierge. That’s my term for a retention manager. Depending on the facility this could be a shared position or if payroll and activity will warrant it, this could be a full time person. Before I get into a strategy, please consider the following; 1. Bain and...
Several years ago, I received a call from a gym owner with several facilities. He called me in despair. He knew that his gym was failing because membership sales had been declining steadily. The club owner had just received a major wake-up call. In addition to the...
PLEASANT HILL, CA, Jan. 23, 2019 (GLOBE NEWSWIRE) — Textmunication Holdings, Inc. (OTC PINK:TXHD), a cloud-based mobile SMS marketing platform provider, has announced a strategic partnership with Fitness Management USA, Inc. (“Fitness Management). Textmunication will...
Reposted from www.textmunication.com Read on to explore reasons on why your business needs text messaging in its marketing mix arsenal. We live in a customer-centric world. Retaining clients is as important as bringing in new clients. New clients are hard to find and...
Owning a fitness center or gym can be a great investment and career choice as they can be very profitable in all economies. While a fitness center can be successful and profitable, it does count on sales and other efforts to drive enrollment and overall revenue. I...
Reposted from www.abcfinancial.com I like facts. When you read, according to a 2017 American Express survey, that 7 out of 10 U.S. consumers spend more money to do business with a company that delivers great service it should get your attention. But there’s more;...
Reposted from www.abcfinancial.com The topic of fitness member delinquencies is like a tug-of-war. As gym owners and managers, you know that member dues are critical to the revenue stream of the business, but how can you approach the situation to ensure that members...
Reposted from www.abcfinancial.com Congratulations, you’ve decided you are ready to become a gym owner. The global fitness and health club industry generates more than $80 billion in annual revenue. However, just because the market is great does not mean you should...
When a gym commits to creating a sales culture in order to increase sales and profits, there are some fundamental rules that should be the foundation of any successful implementation. Once these rules are established other items can be addressed as the health club...
Let’s start with these simple questions As with anything that has an upside, there will be risk. You can’t avoid it. However, you can help mitigate this risk with proper planning and preparation and surrounding yourself with industry experts. A place we always like to...
Why Use a Health Club Consultant, Coach or Mentor? Isolation Directors of health clubs and owners in particular, may be gregarious and confident, but they can also be very isolated. There are not many people to whom they can turn for help, often no one in their own...
