by jimthomas | May 16, 2020 | fitness center business, gym branding, gym business plan, gym consultant, New Gym Start Up
cOr at the least that everybody could have a blog. We’ve all got something to say, everyone has something that they’re passionate about.
And a blog is a way for you to express that passion while also encouraging others who share this interest to further explore and helping them to discover new things about the topic that they may not already have discovered.
You can blog about pretty much anything and there will be some people out there who are going to be interested in reading it. People blog about entertainment, sports, food, business, and pretty much any hobby under the sun.
If fitness is your passion and you want to share that with the world, then there’s no better time to start than right now. But the other side of this coin is that a ton of people out there have got the same idea.
Especially for something that has as widespread of an interest as fitness does, so you are going to be facing quite a bit of competition. There are already thousands of fitness blogs on the internet and more are being started every day.
If you want to build up a readership amidst all of that, then you need to find a way to stand out. Because while there are those thousands of blogs out there, a lot of them don’t have a lot of thought or creativity behind them.
There are blogs which sort of just fade into the background because there’s nothing about them that sets them apart from the pack. You need to make your blog outstanding if you want people to pay attention.
Here are some ways that you can do that:
Have a Specific Angle
If you look for fitness blogs online and try to seek out the ones that aren’t getting that much attention, what you’ll notice about them is that they tend to be very generalistic. They’re not about any specific aspect of fitness.
They’ll just be giving you the same advice and routines that you can find everywhere else on the internet. Conversely, you’ll see that the most popular fitness blogs do the opposite, they offer unique information about specific things.
A select few of the top ones are just general fitness blogs for sure, but there are always exceptions and chances are you aren’t going to be one of them. If you want to maximise your chances for success then you should follow a more reliable route.
So carve yourself out a niche. Analyze your own fitness routines and find out the things that you are especially good at. Centre your blog around that. Maybe you can focus on cardio or crossfit or calisthenics, or something that doesn’t begin with the letter C.
You want people to see your blog come up when they conduct a Google search and that’s more likely to happen if you have a particularly interesting niche.
Pick the Right Name and Host
You want every aspect of your blog to look and feel as professional as possible. If you just throw any old webpage together, using the most basic hosting site you can find and put little effort into the appearance, then people aren’t going to want to keep coming back.
It’s an unappealing site when so many out there are putting in so much more effort. Start right at the very top with the name. Come up with something good and also something that people will remember the name of.
Get a little creative, if you’re blogging then you’re a creative writer so you can come up with a creative name for your fitness blog that suits the niche. Now as for hosting, the best course of action for you is WordPress.
Reason being is that this will give you plenty of control over how your blog looks, it’s not that difficult to use and you have plenty of flexibility when it comes to including extra stuff like advertisements, which means that you can monetize your blog if that’s what you want.
There are a couple of others that you could consider too such as BlueHost, Siteground and Agathon if you want to explore your options a bit more, but WordPress is well-known for its reliability so it’s probably still your best bet.
Review Equipment
This is something that the vast majority of fitness blogs don’t do and it would attract a lot of extra people. Most of those who are reading a fitness blog will be looking for advice on routines and workouts of course, but equipment is important too.
If you offer them an insight into that aspect of your fitness regime then you’ll be giving them something that they don’t get from the other fitness blogs that they read and another incentive to come back to you.
And perhaps you could even end up in partnership with a company if your blog gets enough traction. You could end up being paid to post reviews of fitness equipment, which would mean that you would be expressing your passion and getting paid for it.
Consider this style of comprehensive review as a regular feature on your blog. It’s informative, it’s not on every fitness blog and it ties in perfectly with your discussions of the things that you are passionate about.
Stay Humble
One thing that you absolutely want to avoid when you’re running a fitness blog is alienation of your potential readership. Fitness is a topic that does breed egotism and there is nothing more off-putting than that.
Do not treat your blog as an opportunity to boast about how in shape you are, how big your biceps are and how much you can bench. That’s not what people want to see, your blog isn’t about you, it’s about your readers.
You will have people reading who are completely new to fitness and you should be aiming to treat them with as much respect as everyone else who reads. Your blog should be a place of encouragement, not a place of condescension.
Try to communicate with people on there as much as possible. Have a comments section and talk to the people who comment. If all goes well you will reach a point where there are too many comments for that to be feasible, but at the start make it clear that you are interested in how your readers are progressing.
If you make a concentrated effort to stand out with your blog, there’s no reason why you shouldn’t end up with a lot of people coming back to the page on a regular basis and that will be very fulfilling.
So if you’re serious about it, then put the necessary thought and care into making your blog something that’s worth reading.
An Outsourced CEO and expert witness, Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting, turnaround and brokerage firm specializing in the gym and sports industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully to overcome obscurity, improve sales, build teamwork and market fitness programs and products. In addition, his company will buy gym equipment from gyms liquidating or closing. Visit his Web site at:www.fmconsulting.netorwww.jimthomasondemand.com.
by jimthomas | Apr 21, 2020 | direct mail, gym branding, gym business, gym consultant, gym marketing, Gym Marketing Promotion, Gym Sales Help, Member Retention
One of your primary responsibilities as a gym owner or operator is to make sure the door is swinging, the phone is ringing, the email is dinging and the text is pinging.
Do you think your membership sales team could benefit from the expertise of a lead generation company to get things going, but you’re not sure you’re there yet?
Should you wait until membership sales or private training reach a certain level before bringing someone in? Should you just ride this slump out? Like anything in the the gym business, you want to be confident that you will see a return on your investment.
With that in mind, here are 4 telltale signs that you may be ready to bring in the outside help of a proven lead generation company for your gym.
1. Your Membership Sales Have Dipped (and overall traffic is down)
This is the most obvious issue.
Your sales numbers aren’t where you want them to be. However, you’re still confident that you have a strong sales team (including management) in place and you want to ensure that you’re giving them everything they need to succeed.
Bringing in the gym experts can give them a chance to examine your policies and procedures to find any gaps or opportunities, while they can also look at your sales culture and selling capability.
2. You Feel That You’ve Plateaued
Maybe your sales numbers are fine. But they’ve remained “fine” for months and you feel like your team is capable of more.
You may have done an expert job of recruiting and training your current roster of membership sales superstars, but they have gone as far as they can with the resources you have in-house.
Many times a fresh perspective can be invaluable when you’re looking to take your gym to the next level.
3. You’re Chasing Unqualified Leads
Everyone wants a sales funnel that is overflowing with nothing but qualified leads. However, we don’t have to tell you that this is not how the real gym world works.
Unqualified leads remain a major challenge in every gym. In fact, half of surveyed gym owners say that increasing their lead-to-customer conversions is their biggest challenge and their top priority.
A team of lead generation gym experts can help you gain access to more leads and ensure they’re qualified.
4. Your Sales Team is Spending Less Time Selling
Is your full-time sales staff only selling part-time?
This is another major issue that plagues many gyms. The average membership salesperson today is only spending about a third of their time on actual selling (or even less). The rest of the time, they’re performing non-revenue generating activities like prospecting leads or writing/ responding to emails.
Of course, these other tasks are crucial to their ability to sell memberships and do their jobs. But should they really take that much time? Two-thirds is too high. You can do better.
A lead generation company for your gym can help you streamline your processes and get your team back on the phones and selling more memberships.
Too many gym owners will only consider bringing in a lead gen company once their leads have dried up. There is always an opportunity to get help long before you get to that point. If you’re noticing your sales slowing or plateauing, now is the perfect time to seek outside assistance. Or, you can reach out if you simply feel that your sales team needs to spend more time selling.
There is really no wrong time to hire a lead generation company. Don’t wait until it’s too late!
Now, let’s start selling!
An Outsourced CEO and expert witness, Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting, turnaround and brokerage firm specializing in the gym and sports industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully to overcome obscurity, improve sales, build teamwork and market fitness programs and products. In addition, his company will buy gym equipment from gyms liquidating or closing. Visit his Web site at:www.fmconsulting.netorwww.jimthomasondemand.com.
by jimthomas | Apr 9, 2019 | fitness center business, gym branding, gym business, gym consultant, gym marketing, Gym Sales Help, Member Retention
Reposted from www.abcfinancial.com
Sometimes the best lessons I’ve learned about business come from seeing how others face growth, opportunities, failures, and challenges. Enter the mega consumer coffee brand Starbucks. Last year Starbucks surpassed McDonald’s in terms of U.S. location count, at more than 14,000. Since 2013, according to Technomic data, the chain grew locations by an aggressive 22%. Consider the sheer volume of customer interactions: In the U.S. alone Starbucks serves 38 million consumers every 30 days and on average those customers visit stores 6 times each month. The brand handles 3 trillion customer transactions per year globally.
Despite their great success, Starbucks is facing a lot of challenges, but it is still one of the greatest successful global consumer brand stories of our time. What can health clubs, gyms, and fitness facilities learn from this behemoth? Well first let’s reflect on a prior article I shared recognizing that the age of the consumer controlled fitness industry is here. Here’s a quote from that post:
“Customer centricity is a mindset that companies must adopt throughout the entire organization to thrive in the digital world.”
Starbucks has certainly attempted to be a consumer-centric business and one mindful of the implications of a digital world. What Starbucks is doing to win the customer and overcome its challenges can serve as a good road map for what fitness brands should be thinking about when it comes to winning over the modern fitness customer. While there are unique ills and challenges for large scale global brands that might seem irrelevant to a single, regional, or national health club, gym or fitness brand, truthfully when it comes to the customer they don’t care what your business problems or size is. In the age of the customer, customers just want what they want and businesses will either figure that out and win or fail to do so and die. While this is true for Starbucks and other global brands like Apple or Samsung, it is also true for fitness brands no matter their size, shape, or business model.
Four Lessons For Fitness Customer Success From Starbucks
As successful as Starbucks is, the business has experienced a lot of trouble during various phases of its life cycle. Many experts think Howard Schultz, the face of the brand and its primary archetype for nearly four decades, has saved the company three times during its history. So there is a lot to learn from the business. Here are the four lessons I think we can learn in the fitness industry from the Starbucks story.
1. Differentiate To Compete
In a highly competitive market, it is imperative brands remain differentiated from the market as a whole. Few competitors succeed in developing a business model that beats Starbucks in all four advantages: beverage, store setting, service, and culture. They also continue to innovate and stay on top of differentiation with their creating an experiential “roastery” concept, watch the video here. Michael Porter was correct, “A company can outperform rivals only if it can establish a difference that it can preserve.” In the fitness industry competition has soared in the past decade so this is more important than ever.
Growth in fitness has come mainly in two distinct arenas: fitness and boutique studios and low-cost budget models. Programming, convenience, unique services, and experiences are separating competitors. Having a clear differentiation strategy to be competitive, like Starbucks has, is key to winning the customer. Watch this video about 1Rebel in London to get an idea of how some fitness concepts are differentiating.
2. Customer Experience Really Matters
Experience is created through an obsession with ‘Attention To Details’. The Starbucks team carefully designs every store to enhance the quality of everything the customers sees, touches, hears, smells and tastes. Particular attention is paid to ‘Aroma’ as it plays a vital role in cafe experience. The smell of brewing is designed to linger around to welcome consumers. Associates are not allowed to use perfumes as the beans would absorb the order. Baristas are trained about the art of having happy conversations with the customers so they can build personal relationships with them.
Executing unique experiences in fitness businesses, like with Starbucks and its new “Roastery” locations, is absolutely a must to win the customer. Ambiance, great employees, outstanding programming, omnichannel services, and more than anything “Attention To Detail” is essential to winning the fitness consumer today.
3. Culture Is A Key To Execution
Starbucks has a clear vision, mission, and values which it works hard on communicating and embedding in how it conducts its business around customer happiness. Check this out to see what I mean. This focus has a direct impact on customer experience and loyalty of consumers. When it comes to Net Promoter Score “NPS”, for example, Starbucks applies tactics to deliver customer satisfaction and loyalty at a high level, contributing to Starbucks’ NPS of 77 in 2017. It’s culture has a lot to do with this high score. The organizational culture is based on belonging, inclusion, and diversity. The internal cultural situation is reflected through the company’s human resource development programs and baristas’ interactions with customers.
Great fitness brands, like Starbucks, focus on creating wonderful cultures to attract fantastic people who are a central part of delivering experiences that customers love.
4. Using Technology Wisely Is Smart
Delivering great experiences requires great people, a great business model strategy, and the smart use of technology with the right technology partner. Starbucks was an innovator in the adoption of mobile apps for ordering and payment for example. Starbucks drives their technology to “power moments of connection.” In other words, they understand applying technology contextually around the customer experience, aka “moments of connection”. They continue to innovate and are, for example, experimenting with home delivery. Starbucks’ approach confirms the findings and thoughts addressed in Kelly Card’s recent article Why Data Is Going To Become A Big Differentiator For Health Club, Gym, and Fitness Studio Businesses; they use analytics in their business to gain consumer insights, enable hyper-personalization, and automate key processes. These are all very wise moves and fitness business operators should learn from this and do the same to win the customer today.
The best fitness, gym, and health club operators are focusing on this approach as well. The smart use of technology in the context of thoughtful customer experience is an underpinning of great operators and competitors in the fitness space today.
I think we can learn a lot about successful brands and competitors in other industries when considering how to compete for the modern fitness consumer. If you want to learn more about Starbucks’ secrets pertaining to how it operates and what its strategies are check these out.
So what do you think about the four lessons we can learn from Starbucks for the fitness industry and how they apply to gym, health club, and fitness businesses in general? I’d love to hear your thoughts and the team at ABC would be delighted to help you with your plans and strategies around your fitness business.
An Outsourced CEO, Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting, turnaround and brokerage firm specializing in the gym and sports industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully to overcome obscurity, improve sales, build teamwork and market fitness programs and products. In addition, his company will buy gym equipment from gyms liquidating or closing. Visit his Web site at:www.fmconsulting.net orwww.jimthomasondemand.com.
by jimthomas | Feb 28, 2019 | fitness center business, gym branding, gym business, gym consultant, gym marketing, Gym Marketing Promotion, Gym Sales Help, New Gym Start Up
I have been involved with networking groups for quite sometime. The results are always eye-opening. I participate not only for my business but also to bring value to my client base. Here is a sampling of what has come my way: new clients, a website copywriter, experts at search engine optimization, business brokers, joint venture vendor agreements with enough added value to make me wonder why everyone doesn’t do this. All of that with a user-friendly price tag. And this is just a sampling of the results.
I was speaking with a gym owner recently who had just joined the chamber of commerce. I asked them how it was going. After some stuttering and stammering, they said they “have the book” and they are sending e-mails. Oh.
Many gym salespeople claim to be good at networking or say they are very involved in local functions that bring others together to network. But are they really? Most are seeking the low-hanging fruit. Done right, being part of a networking group will provide you with an abundance of leads and new resources to grow your gym business.
Take the time to seek out networking groups in your area. Here are some of the reasons you should get involved with a local networking group (or even two or three of them).
- Meet people in your trade area. By participating in a networking group, you walk away with new contacts after each and every meeting. What better way to meet people than to attend a networking event with people who are seeking the same thing you seek? You have an opportunity to give your 30-second commercial, share with your audience what you do and share what kind of leads or anything else you seek. The key to successful networking is the “one on one,” which is where you meet with others in the group to learn about each others’ business and how you can help. Just imagine having 30 to 50 local business people telling your story to others and even doing business with your gym.
- Establish local business relationships. Many fitness facility operators struggle with establishing these relationships, and many are ineffective at networking for business referrals, instead creating a social relationship. That’s not necessarily bad. Establishing a social relationship can be just as valuable to you as an immediate business relationship because it creates trust and establishes integrity, which are two of the most crucial business traits you can have. Don’t rush into a networking group and expect immediate referrals. If you do it right, the business aspect (referrals) will come. Follow the advice of Zig Ziglar, who says, “Help enough people in the world get what they want, and you’ll get what you want.”
- Support your local community. Many local networking groups put on community events and support nonprofit chapters by leveraging the ability to bring other people together. If you are looking for ways for your gym to be active in the community at many levels, networking groups can often lead you to some unique opportunities.
- Become a leader. Many networking groups exist, which means you can get several of your staffers involved. Some will do better than others, but working with networking groups provides great experience in areas such as public speaking. Many opportunities exist within established networking groups that allow for your gym staff to take more of an active role in the group and assume a leadership position. Taking on more tasks and responsibilities in the networking group can enhance how you lead others when you get back to your gym.
- Have fun. Networking groups have a “can-do” attitude and a friendly approach. The purpose of networking groups is to meet others with the same goals, enhance business relationships and establish your gym on the business scene while having a good time. If you have fun with a mindset to serve, you will excel in these groups.
An Outsourced CEO, Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting, turnaround and brokerage firm specializing in the gym and sports industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully to overcome obscurity, improve sales, build teamwork and market fitness programs and products. In addition, his company will buy gym equipment from gyms liquidating or closing. Visit his Web site at:www.fmconsulting.net orwww.jimthomasondemand.com.
by jimthomas | Dec 22, 2018 | fitness center business, gym branding, gym business plan, gym consultant, gym marketing, Gym Sales Help, gym sales training, Member Retention, New Gym Start Up
Reposted from www.abcfinancial.com
I like facts. When you read, according to a 2017 American Express survey, that 7 out of 10 U.S. consumers spend more money to do business with a company that delivers great service it should get your attention. But there’s more; according to Bain and Company research increasing customer retention rates by 5% increases profits anywhere from 25% to 95%, and the Temkin group’s research shows that moderate improvements in customer experience can generate an average revenue increase of 28% each year over a three year period. For more interesting customer statistics check this out and for a wide range of health club member statistics read IHRSA’s Health Club Consumer Report here.
Having served the health club marketplace for over three decades at ABC Financial Services, there are certain “truths” that are timeliness in my opinion. These truths remain no matter the business model, the technology platform, or the latest fitness exercise trend. The most important truth for any business is the unabashed, pure, and essential need to take care of your customer. In the end not much else matters, but sometimes brands and businesses sadly forget this.
“The Purpose Of A Business Is To Create A Great Customer.” Peter Drucker
Attrition rates for bricks and mortar fitness businesses often exceed 40% a year for many operators. This is one of the biggest challenges we as an industry have wrestled with for years. Members care mostly about having their problems solved and sometimes people forget this in the midst of a sales cycle. Acquiring more members and keeping them longer is the hallmark of great health club brands. It is why my mission as CEO of ABC Financial Services is to make sure every employee of ABC Financial Services is a maniac on a mission to make raving fans of our customers! So how can we get better at this? Here are a few tips I’ve learned on how to help make your business more effective at delivering great customer service.
1. Great Service Starts With Sales
Every member relationship begins with sales, and respect is the basis for great relationships. Helping sales teams foster new, and existing member relationships helps members feel important and this leads to them wanting to stick around.
Great sales teams invest time to get to know their members. This begins with listening, and understand their needs, wants, and desires. Educating sales teams on the importance of gathering information, and understanding how to be of value to the member during the sales process will not only improve sales results it will improve retention.
2. Human Interaction
Technology has taken over a great deal of member service today. Many entrepreneurs and fitness businesses focus on adopting technology to help increase productivity, track sales, and member interactions as well as measure other key data. This is really important, but relying on technology too much can be a risk. When technology begins to replace the human factor, poor customer service can result so it is important to pay close attention to this.
Businesses and employers need to remember that although we live in the digital age, and we love technology, people still crave human interactions. Potential members and existing members want a meaningful relationship with their favorite gym owners and employees, so don’t miss opportunities to reinforce this. The thoughtful application of reliable technologies combined with a great staff is usually the best answer to being able to deliver personal experiences that wow the member.
3. Establish Clear Goals
After educating your team about the importance of listening to members’ needs, it is important to employ quantifiable or measurable goals.
A quantifiable goal, for example, could be “increase customer satisfaction rates by 10 percent by the end of the third quarter”. To start measuring these variables clubs can use member surveys and feedback tools from companies like Netpulse, RevLeap, Reunify, Listen360, MXM and others.. Teams that have a clear, and measurable goal are more likely to feel motivated and more productive, which leads to delivering exceptional customer service. Keep in mind that quantifiable goals should be clearly attainable. Remember, employing goals that are too challenging can have an adverse effect on teams.
Customer service is one of the most important foundations for building and growing any company. Regardless of whether you are a startup business, a serial entrepreneur or an established company, if you don’t have five-star customer service, then you are likely missing the mark.
Making exceptional member service part of your fitness businesses’ mission will make it easier to teach and empower your teams to deliver great service and as a result improve your business performance. In the end, serving your members well is the most important thing to remember.
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Paul Schaller is CEO of ABC Financial Services, the industry’s leading fitness club management software that strengthens gym performance by reducing delinquencies, improving collections, and creating a better member experience. Paul is a business leader who believes everything in business begins and ends with the customer! His mission is to make sure every employee of ABC Financial Services is a maniac on a mission to make raving fans of our customers! You can learn more by following Paul on Linkedin and Facebook.
An Outsourced CEO, Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting, turnaround and brokerage firm specializing in the gym and sports industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully to overcome obscurity, improve sales, build teamwork and market fitness programs and products. In addition, his company will buy gym equipment from gyms liquidating or closing. Visit his Web site at: www.fmconsulting.net orwww.jimthomasondemand.com.
by jimthomas | Dec 1, 2018 | fitness center business, gym branding, gym business, gym business plan, gym consultant, gym marketing, Gym Marketing Promotion, Gym Sales Help, gym sales training, Member Retention, New Gym Start Up
When a gym commits to creating a sales culture in order to increase sales and profits, there are some fundamental rules that should be the foundation of any successful implementation. Once these rules are established other items can be addressed as the health club moves toward the full adoption of the new sales culture.
- All staff in your facility must be involved. Any successful gym sales culture needs to include each and every employee from the owner to the lowest paid person. No one can be exempt. Some gym owners think that the idea of a sales culture is a membership sales department function that doesn’t affect other club departments. However, a true sales culture means that everyone takes responsibility for increasing sales by adopting a member and guest-centered attitude in doing their individual jobs.
- All staffers must have a real stake in the game when it comes to the performance of the gym. No matter how much your staffers hear about a sales culture in your gym they won’t be committed to taking daily sales-enhancing actions if they don’t feel that they will be rewarded. That’s why incentives and profit participating programs are indispensable to any successful gym sales culture. Let your staffers know what the goals are and what they will receive when the goals are achieved and you will see them put forth their best efforts.
- The health club must provide its staffers with specific tools and training for the successful transformation to a sales culture. No matter how much buy-in you might get from staffers, if they don’t have the specific tools and training to put your gym sales culture into action, your efforts will be doomed. Examples of the tools they will need include product training sessions, sales training workshops, guest information such as brochures and marketing information, scripts for up-selling and role playing sessions, just to name a few. Tools such as these combined with departmental profit bonuses and frequent sales updates will put a positive charge in your gym workforce.
- The member is king in a true gym sales culture. One of the primary misnomers concerning a gym sales cultures is that they are built upon increasing sales at any cost to the detriment of long relationship building activities in the gym. But a true gym sales culture is focused upon nurturing members and guests by delivering solutions each and every day. The club sales manager’s most trusted tool is the Lifetime Member Value equation that shows what a good member can return on an investment of time. Every member question should be answered in the context of what impact will it have on the overall income from the member over the typical lifetime of the membership.
- Cultural change in your gym starts with you. Only a complete commitment from the gym owner or top management will initiate a transformation to a sales culture. Not only should this person be verbally committed to the change, but they must be leading the change. Seeing the gym leaders driving the cultural change will have a big impact on others in the club. Everyone should hear the gym owner pledge to serve the members and provide staffers with the tools and training to institute the sales culture.
Increased marketplace competition, shrinking margins, increased regulation and other economic factors make creating a sales culture in every gym a priority for profits and sometimes even survival. By following these basic rules, any health club, fitness center or gym can begin the process of building a successful sales culture.
Do you have questions? What haven’t we covered yet that is important to you? If you would like to talk about creating a sales culture for your gym and fitness center, or a related topic, please contact us.
An Outsourced CEO, Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting, turnaround and brokerage firm specializing in the gym and sports industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully to overcome obscurity, improve sales, build teamwork and market fitness programs and products. In addition, his company will buy gym equipment from gyms liquidating or closing. Visit his Web site at: www.fmconsulting.net orwww.jimthomasondemand.com.
