79% of Direct Mail Recipients Either READ or SCAN the Mail They Get. (USPS & UDMP Certified Direct Mail Professional) When you send a marketing message, you obviously want people to see it. Email might be cheaper, but it’s easily ignored. Direct mail will, on the...
cOr at the least that everybody could have a blog. We’ve all got something to say, everyone has something that they’re passionate about. And a blog is a way for you to express that passion while also encouraging others who share this interest to further explore and...
One of your primary responsibilities as a gym owner or operator is to make sure the door is swinging, the phone is ringing, the email is dinging and the text is pinging. Do you think your membership sales team could benefit from the expertise of a lead generation...
Reposted from www.abcfinancial.com Sometimes the best lessons I’ve learned about business come from seeing how others face growth, opportunities, failures, and challenges. Enter the mega consumer coffee brand Starbucks. Last year Starbucks surpassed McDonald’s in...
I have been involved with networking groups for quite sometime. The results are always eye-opening. I participate not only for my business but also to bring value to my client base. Here is a sampling of what has come my way: new clients, a website copywriter, experts...
Reposted from www.abcfinancial.com I like facts. When you read, according to a 2017 American Express survey, that 7 out of 10 U.S. consumers spend more money to do business with a company that delivers great service it should get your attention. But there’s more;...
When a gym commits to creating a sales culture in order to increase sales and profits, there are some fundamental rules that should be the foundation of any successful implementation. Once these rules are established other items can be addressed as the health club...
Reposted from www.abcfinancial.com There is no longer the time nor the place for tedious, manual tasks involved in managing your gym; automation is taking its place. Time is too valuable to waste, and with the industry growing at 3% annually, integrating efficiency...
Reposted from www.abcfinancial.com Are you thinking of opening a gym in a new location but don’t know where to start — or if you are even ready for it? Growing your business involves a lot of new challenges, from employee management to sales strategy. But do not let...
Reposted from www.abcfinancial.com There are several key criteria to consider when calculating the cost of owning a gym. If you know all of the included costs ahead of time, you will be able to plan accordingly in order to maximize your profits. Location Location will...
Reposted from www.abcfinancial.com Pricing your products and services is not as easy as it might first seem. You have to choose a price that is sustainable for your business operations so your gym can continue to thrive. However, use caution: the price you choose...
Creating a successful direct mail campaign can be a complicated process. There are many factors to be considered that can affect the success of your mail piece. So, before you lock yourself in your basement office and sit down with your favorite piece of outdated...
Everyone wants to stay fit and let's face it, it is always exciting to find new and fun ways to stay in shape. A lot of people turn to social media for ideas. One social media that definitely stands out is Instagram. Instagram has become one of the largest platforms...
Snapchat is a great marketing tool for fitness centers, personal trainers, and gyms. Many people don't know of its benefits or how to use it for marketing. However, once you get started, it's actually kind of fun. Here are four Snapchat marketing tips for fitness...
In general, you see that people who are passionate about fitness start fitness centers. This gives them the option of sharing something that they feel enthusiastic about with other people. And it's true that you can't run a business unless you're passionate and...
Nowadays, a lot of businesses work with consultants. This is a great option because a consultant has a lot of specialized knowledge about certain fields and you can benefit from this knowledge. At the same time, you don't need to keep a consultant on your payroll...
When you start a business, you need to have something that separates you from everyone else. Your product or service needs to stand out in some way. For example, Apple computers stand out from other computers because they're slimmer and more stylish. Forever 21...
