The fitness industry is huge and continues to grow. One of the biggest challenges facing individual business owners in such a growing and competitive industry is attracting a steady stream of new clients. One of the best ways to do that is incorporating video into...
Attention to details matter a lot to guests. When managing a gym, consider the entire gym experience, from the looks of the interiors to how the equipment functions. If you're on a budget, then it can be a bit more challenging to find ways to make your gym look...
Most fitness centers gear up for the busy New Year's resolution season in December, bring lots of new members on board in January, but by March, start to see drop off. Members who were gung ho about reaching their fitness goals in January lose steam and cancel their...
Social media is integral to many fitness center marketing plans. Well-considered social media strategies can help attract new guests and retain current members. While some gyms create generic posts with lackluster photos, it helps to really take the time to customize...
For people passionate about fitness and business, nothing could seem better than a new gym start up. But when the rubber meets the road, starting your own gym could be harder than you think. Depending on the market in your city, there is probably a lot more to having...
As the New Year approaches, many people may want to lose that extra holiday weight. In addition, it's common to want to make those New Year's resolutions happen. So how can fitness club sales keep old members coming back, and gain new members? Here are some helpful...
If your fitness center was successful in 2016, you might not think that there is any reason to do anything different in the coming year. However, it isn't a bad idea to work with a consultant to come up with a new fitness center business plan for 2017. These are a few...
Working in the fitness industry, you probably know a thing or two about fitness. Possibly it was your love for fitness that got you into the business in the first place. But that doesn't mean you know very much about marketing. There is no shame in that! We all have...
There are many aspects that go into building a successful health club. One of these that cannot be overlooked is sales training. The fitness industry is competitive so your sales associates need to be ready to present your gym in a way that is going to capture new...
In business, you can't do anything on your own. Smart business people use the knowledge of those around them and take advantage of the experiences of those who have gone before them. So if you are in the fitness industry and are looking for a fitness club consultant,...
Today it's more important than ever before that your social media pack a punch. This very valuable, low-cost form of marketing isn't only great for recruiting new members, but it's also a wonderful way to keep your current members engaged. With everything else you've...
Fitness center consultants can make or break the popularity of your gym. Sure, you might have the most advanced work-out equipment, and you might have the biggest facility in town, but when it comes down to it, it's the people who work in the gym who will keep your...
Quality fitness instructors are one of your greatest selling points. High-energy and effective classes bring members into your fitness center and they do tell their friends! Your fitness instructors are passionate about their work and it shows in creative...
You can’t execute your vision for your gym if you don’t have the financial resources needed to implement it: this is a simple truth for every gym owner across the industry. It takes capital to transform vision into reality, and in most cases, the bank across the...
With the holiday season rapidly approaching, you might be looking for new fitness club marketing ideas that can help you bring more business through the door during the winter months. Luckily, there are lots of ways that you can promote your gym during the winter. Try...
You're opening a fitness center or health club. You located the site. You even bought the facility. Now what? The right fitness center management company can take you to the next level. There are many gym management companies; Yours should have a demonstrated track...
If you are looking to promote your gym, you might be looking for the best advertising method to use. However, with fitness center marketing, it is truly important to use different approaches. By doing so, you can help bring in as much business as possible for your...
Traditionally, a broker serves as a facilitator between buyer and seller, arranging transactions in exchange for a commission. If you're starting a new gym or modifying your existing vendor list, you can benefit from the knowledge and expertise of gym brokers. You...
Behold yet again, delivered across our digital and print media platforms, flawed opinion of another fitness industry talking head. Though I'm sure well intentioned and possessing two plus decades of industry expertise, his commentary perpetuates the myth of the demise...
In the spring and summer, you might find that your fitness club sales really grow. Many people get concerned about their fitness levels when swimsuit season is coming up or when it's in full swing, so it can be easy to attract people to your gym. As people settle into...
Are you a gym owner and would you like to improve the sales performance in your club? Are you a membership salesperson or personal trainer that would like to improve your sales performance? I think most would say yes to these questions. However, we continue to see...
The biggest problem your gym has is obscurity. No one knows who you are and those that do don’t have you at top of mind. Job one is to be sure the door is swinging, the phone is ringing and the email is dinging. Most gym owners know the importance of marketing and...
The biggest mistake we see over and over with sales training is that it’s done just every so often like every 30 days or longer. Gym owners get so busy putting out fires and handling operational issues that sales training gets pushed down the priority list until it...
Are you and your managers doing everything you can to create a culture of accountability in sales and sales management? I hear this frequently from gym owners…yes, we hold them accountable, but the job is still not being done. Of course, it begs the question; exactly...
