Traditionally, a broker serves as a facilitator between buyer and seller, arranging transactions in exchange for a commission. If you're starting a new gym or modifying your existing vendor list, you can benefit from the knowledge and expertise of gym brokers. You...
Behold yet again, delivered across our digital and print media platforms, flawed opinion of another fitness industry talking head. Though I'm sure well intentioned and possessing two plus decades of industry expertise, his commentary perpetuates the myth of the demise...
In the spring and summer, you might find that your fitness club sales really grow. Many people get concerned about their fitness levels when swimsuit season is coming up or when it's in full swing, so it can be easy to attract people to your gym. As people settle into...
Are you a gym owner and would you like to improve the sales performance in your club? Are you a membership salesperson or personal trainer that would like to improve your sales performance? I think most would say yes to these questions. However, we continue to see...
The biggest problem your gym has is obscurity. No one knows who you are and those that do don’t have you at top of mind. Job one is to be sure the door is swinging, the phone is ringing and the email is dinging. Most gym owners know the importance of marketing and...
The biggest mistake we see over and over with sales training is that it’s done just every so often like every 30 days or longer. Gym owners get so busy putting out fires and handling operational issues that sales training gets pushed down the priority list until it...
Are you and your managers doing everything you can to create a culture of accountability in sales and sales management? I hear this frequently from gym owners…yes, we hold them accountable, but the job is still not being done. Of course, it begs the question; exactly...
Managing a gym has the potential to be one of the most rewarding jobs out there. You get to see your clients make life changes and become healthier people. Your employees are most likely working in an industry they love that provides them with lots of benefits. So...
When many people think about hitting a gym, they think about being surrounded by people with tight bodies and intense workout and eating regimens. Obviously, this type of member can be found in many fitness centers, but you are missing out on potential business if you...
