When many people think about hitting a gym, they think about being surrounded by people with tight bodies and intense workout and eating regimens. Obviously, this type of member can be found in many fitness centers, but you are missing out on potential business if you are only targeting this demographic.

The truth is that more and more people who are overweight or obese are realizing the importance of transitioning to a more healthy lifestyle. However, many of these potential members are overwhelmed by the idea of joining a gym and potentially being surrounded by individuals who are much thinner and more fit than they are.

Luckily, there are a few health club marketing ideas that you can use to target those who have a lot to lose.

Picture People of All Sizes in Your Advertisements

When posting advertisements on social media or elsewhere, consider including pictures of people of all sizes. This can help show potential members that people of all shapes and sizes are welcome in your fitness center.

Provide Beginner’s Classes

Not everyone is able to step in and keep up with a high-energy class. Consider offering more beginner’s classes for those who are new to fitness or who have not worked out in a long time.

Offer Personal Training and Nutrition Advice

For someone who is just starting out on a healthy journey, having professional assistance with choosing healthy meals and coming up with workouts can be a lifesaver. Offering these services in your gym can help those who haven’t been on the healthy path to get started the right way.

As you can see, there are ways that you gym can target those who have a little more to lose without alienating other customers. If you would like more advice about marketing your fitness club, contact us at Fitness Management and Consulting.

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