79% of Direct Mail Recipients Either READ or SCAN the Mail They Get. (USPS & UDMP Certified Direct Mail Professional) When you send a marketing message, you obviously want people to see it. Email might be cheaper, but it’s easily ignored. Direct mail will, on the...
Where Do We Go From Here? GOT FITNESS?
Over 25 years ago the Milk industry raised public conscientiousness with these two simple words; GOT MILK? This is the direction the fitness industry needs to take immediately. We can’t just sit around and take it. We need to create a platform to raise the public...
The Way We See The Problem Is The Problem
I’m guessing you’ve heard this Stephen Covey quote before. Do you agree with it? What if I told you that there are clubs that are breaking company sales records? What if I told you there are clubs that did better revenue and profits in 2020 than they did in 2019?...
Do You Operate Your Gym with a Sense of Urgency?
A quick check showing the definition of urgency to be; 1) to act promptly; 2) act with intention to make things happen; 3) doing what needs to be done immediately. So, here’s what I see frequently in gyms…many time there are lots of good things going on but the...
Make Your Fitness Blog Outstanding & Readers Will Appreciate
cOr at the least that everybody could have a blog. We’ve all got something to say, everyone has something that they’re passionate about. And a blog is a way for you to express that passion while also encouraging others who share this interest to further explore and...
Preparing Your Gym for a Comeback
As of this writing many gyms across the USA are slowing beginning to relaunch their business and others will be conducting a relaunch in the coming weeks. One thing for sure, we’re not going back to the same place we left a few weeks ago. It’s a different marketplace...
a message from Jim Thomas
While all of us in the gym business settle in and wait for the pandemic to pass, we need to recognize that this could end up being a significant opportunity for your gym if you choose to expand and advance into the market place. But, it will require work. Don’t just...
How to handle a pay raise with gym staff in a challenging economy
I speak with many gym owners and operators who have concerns on how to hand out pay raises when times are tough. Although… difficult times can be nothing more than an excuse not to offer a pay raise even though there’s merit. My answer normally will surprise the...
Keeping Your Gym in Shape: Fourteen Ways Your Gym Billing Company is Losing You Money.
Thousands of gyms and fitness clubs are doing their billing and member management using Gym Software. But just because you have gone digital does not mean you are ahead of the game. There are many ways that your Gym Billing Company can actually cost you money and this...
Attention Fitness Club Owners!! Are you struggling to grow your club and operate it?
Here are some of the most common problems I see club owners facing: They don’t have enough time to scale and manage because they are putting out fires 🔥 They are barely breaking even or worse…..losing money 📉 They are experienced with fitness but not with running a...
Health Club Employee Management
Reposted from www.abcfinancial.com Every two interactions a member has with fitness staff in a given month results in one extra visit from that member the following month. It is essential to understand the correlation between employee turnover and member retention....
Jim Thomas Personal Mentoring and Coaching for Gym and Health Club Owners
The #1 thing that has grown client clubs has been my personal mentoring and coaching program. I take only 10 total clients at any given time. No more. To qualify you must be 1) like minded and we have a palatable chemistry; 2) you must possess a winning attitude; 3)...
Do You Need An Expert Witness In The Gym Industry?
The primary function of an expert witness in the gym industry is to express his independent expert opinion based on the information that is provided. An expert can be employed in different capacities for example at arbitrations, tribunals, and litigation. A witness is...
Scaling Up Your Gym Business? Here Are Possible Investments to Consider
The health and fitness industry is a $30 billion industry that showed no signs of slowing down in the last decade, growing by 3-4% per year. If you’re a gym owner and would like to enjoy the profits of a booming industry, now is probably a good time to expand your...
Reasons to Buy a Gym Today
Many people dream of owning their own gym, being the boss, setting the rules, controlling their lives, and earning for themselves. Starting a gym can be difficult. You have to spend a lot of time and money coming up with an idea or service; testing it; developing its...
7 Documents Every Gym Owner Needs (with free download copies)
Reposted with permission from simplegym.io Every gym needs legal documents to operate legally and protect themselves. Here are 7 essential documents your gym needs, and a free download link (PDF & Word) for each. Most gym owners didn’t start their gym to become...
Introduction to the Health Club Industry
Reposted from www.abcfinancial.com Health Club and Fitness industry revenue is expected to reach $32.9 billion by 2020. Although the industry is trending towards growth, many health club owners still struggle to make a profit. Payment issues, member and employee...
Follow These Gym Brokers’ Tips to Get a Good Price for Your Gym
There are many reasons why you might want to sell your gym. Maybe you’re moving across the country and it’s just not going to be feasible for you to run your gym from there. Or maybe you’ve made enough money and decided to retire. Or maybe you found that your other...
Four Lessons Health Club, Gym, And Fitness Businesses Can Learn From Starbucks To Win Over The Modern Fitness Customer
Reposted from www.abcfinancial.com Sometimes the best lessons I’ve learned about business come from seeing how others face growth, opportunities, failures, and challenges. Enter the mega consumer coffee brand Starbucks. Last year Starbucks surpassed McDonald’s in...
5 Tips for Managing Your Gym More Effectively
Managing a gym or a fitness center requires a certain level of dedication, expertise, and knowledge of the fitness industry. As always, having a good team to help you out is important. Here are five useful tips for managing a gym club. Choose the Right People It is...
Networking Groups Can Help Market Your Gym on a Budget
I have been involved with networking groups for quite sometime. The results are always eye-opening. I participate not only for my business but also to bring value to my client base. Here is a sampling of what has come my way: new clients, a website copywriter, experts...
Does Your Gym Have a Club Concierge; How to Maintain a Healthy Retention Rate
Club Concierge. That’s my term for a retention manager. Depending on the facility this could be a shared position or if payroll and activity will warrant it, this could be a full time person. Before I get into a strategy, please consider the following; 1. Bain and...
ABC Financial and Jim Thomas Consulting Announce Vendor Relationship
FOR IMMEDIATE RELEASE CONTACT INFORMATION: Jennifer Hutchinson Director of Public Relations and Events ABC Financial 501-515-5029 jennifer.hutchinson@abcfinancial.com ABC Financial and Jim Thomas Consulting Announce Vendor Relationship LITTLE ROCK, AR., (Feb XX, 2019)...
How to Reverse Decline and Restore Stability to your Health Club, Fitness Center or Gym
Several years ago, I received a call from a gym owner with several facilities. He called me in despair. He knew that his gym was failing because membership sales had been declining steadily. The club owner had just received a major wake-up call. In addition to the...