Here's something I see all the time when talking with independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers: People make getting business funding a lot more complicated than it sometimes needs to be. They assume they need several...
You Built a Successful Gym. But Have You Built a Business Someone Else Can Run? Here's a question I like to ask gym owners who are thinking about selling their business: "What would happen to your gym if you disappeared for two weeks?" Would membership sales continue?...
The Perfect Gym Membership Sales Process: From the Front Door to the Signature Most Gyms Don't Have a Sales Problem. They Have a Process Problem. Here's something I've noticed after years of working with independent gym owners, boutique studio operators, gym...
Why the most successful gym owners don't just help people get results—they give them a reason to keep coming back. Here's something I believe every independent gym owner, boutique studio operator, gym entrepreneur, and personal trainer needs to understand: The gym...
Hollywood doesn't just release movies. Hollywood creates events. Think about it. Months before a major movie hits theaters, you've already seen the trailers, the interviews, the posters, the behind-the-scenes footage, and the social media campaigns. By the time...
Here's a Simple Truth About Gym Sales: If You Don't Ask, the Answer Is Always No. I've spent years working with independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers. And one of the biggest opportunities I see to immediately...
You found a gym for sale. The numbers look interesting. The location seems good. You like the idea of owning a fitness business. There is just one problem: You have absolutely zero experience in the gym industry. Does that mean you should walk away? Not necessarily....
If your gym is losing money and you hate sales, you have a problem—but probably not the problem you think you have. The solution is not necessarily to suddenly fall in love with selling. The solution is to understand that sales still has to happen whether you enjoy it...
When a strong new competitor enters your market, you really have two choices. You can sit back, worry about what they are doing, watch their advertising, study their prices, and hope they do not take too many of your members. Or you can stage a counteroffensive. I...
