The uncomfortable truth most gym owners need to hear Most gyms are not stuck because the market is bad. Most gyms are not stuck because there is too much competition. Most gyms are not stuck because members will not pay more. Most gyms are stuck because the owner has...
Every independent gym owner, boutique studio operator, gym entrepreneur, and personal trainer eventually hits a wall. Maybe the leads slow down. Maybe the staff disappoints you. Maybe payroll is tight. Maybe the landlord, the bank, the competition, the economy, or...
Every gym owner, boutique studio operator, gym entrepreneur, and personal trainer has been dealt a hand. Sometimes that hand looks like a tough economy. Sometimes it looks like staff turnover. Sometimes it looks like stronger competition down the street. Sometimes it...
When Is It Time to Let an Employee Go? I was flying out to conduct a two-day sales training seminar for a group of fitness clubs. The owner picked me up at the airport, and as we were driving to the gym, he turned to me and asked a question that every gym owner,...
The Day Someone Changed My Career With Five Words When I first got into gym sales, I struggled. I wasn't closing enough memberships. I wasn't hitting my numbers. I was frustrated and beginning to wonder if maybe sales just wasn't for me. One day I approached someone...
Thinking About Buying a Gym? Read This Before You Sign Anything. Every year, I speak with aspiring gym owners who tell me they want to own a fitness business. They love fitness. They love helping people. They love the gym environment. What they often don't love is the...
Why Every Prospect Should Be Treated Like a Buyer One of the most destructive habits I see in the fitness industry is also one of the easiest to overlook. It's called prejudging prospects. And it's costing gym owners, boutique studio operators, personal trainers, and...
FOR IMMEDIATE RELEASE FITNESS INDUSTRY DISRUPTED: MAXMEMBERS.AI FOUNDERS CLINT AND ASHLEY ARAGONA GRANTED U.S. PATENT FOR REVOLUTIONARY "CASUAL MEMBERSHIP" APP TECHNOLOGY BRIDGEPORT, WV — June 10, 2026 — In a move set to redefine the global fitness and gym business...
Why Some Gyms Thrive While Others Fail Before They Ever Have a Chance Every year, passionate fitness entrepreneurs open gyms with big dreams, great intentions, and a love for helping people transform their lives. And every year, many of those gyms struggle—not because...
