Most gym owners want more referrals. They offer free months, account credits, T-shirts, gift cards, and other rewards. Then they instruct the staff to ask every member the same uncomfortable question: “Do you know anyone who might want to join a gym?” The member...
What Do Gym Owners Say They Would Do Differently? In my talks, consulting sessions, seminars, and everyday interactions with gym owners, I frequently ask a simple question: “Knowing what you know now, what would you do differently?” The answers are surprisingly...
A Merchant Cash Advance Can Solve One Problem—and Create Another A merchant cash advance can look like a lifeline when your gym needs money quickly. Maybe you needed to cover payroll, purchase equipment, repair the HVAC system, launch a marketing campaign, remodel...
Opening a gym is exciting. You may already be imagining the equipment, the lighting, the music, the logo, the grand opening, and a facility filled with members. But starting a successful gym requires much more than passion for fitness. It requires market research,...
Why mindset, work ethic, and coachability should matter more than experience when hiring for your gym The Direct Answer What are the three most important qualities a gym owner cannot easily teach an employee? Mindset, work ethic, and coachability. You can teach...
A gym can have outstanding equipment, experienced trainers, spotless locker rooms, and a strong community—and still struggle to close sales. Why? Because people rarely buy simply because a gym is “good.” They buy when the offer feels valuable, relevant, easy to...
Can a Struggling Gym Be Turned Around? Yes. A struggling gym can often be rescued when the owner acts quickly, understands the numbers, repairs the sales process, improves member retention, controls expenses, and follows a focused 90-day turnaround plan. The key is to...
Most gym owners immediately think of memberships and personal training when they look for ways to increase revenue. Those are important. But they are not the only assets inside your business. Your gym also has square footage, foot traffic, member attention, community...
What Is the Most Difficult Part of Being a Gym Manager? The most difficult part of being a gym manager is being responsible for nearly every result in the business while frequently lacking the authority, staffing, systems, training, and resources necessary to produce...
