If you have dreamed about opening a gym, fitness studio, training business, or boutique concept, there is a good chance one misconception is stopping you before you ever get started: You think you have to start big. Big building. Big equipment package. Big staff. Big...
One of the most expensive mistakes in gym sales happens before the salesperson ever asks for the business. It happens the moment a prospect walks through the door. They pull up in an old car. They are wearing inexpensive clothes. They seem nervous. They say they are...
If your employees have stopped showing initiative, stopped following up with leads, stopped caring about cancellations, stopped cleaning with the same attention to detail, and started doing just enough to get through their shift, it is easy to come to one conclusion:...
The difference usually isn’t luck. It’s what they built before the crisis ever showed up. Every gym owner eventually faces a crisis. It might be a recession. A major competitor moves in down the street. A key employee suddenly quits. Membership sales slow down. Rent...
For most independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers, an empty floor during the middle of the afternoon may not immediately sound an alarm. But an empty floor at 5:30, 6:00, or 7:00 in the evening? That should get your...
For decades, the fitness industry has been built around one primary product: The gym membership. Thirty-nine dollars a month. Sixty-nine dollars a month. Ninety-nine dollars a month. Maybe there are different membership levels, but the fundamental sales proposition...
If your gym is struggling to grow revenue, your first instinct may be to raise prices, sell more memberships, increase your advertising budget, or launch another promotion. But what if pricing isn't really your biggest problem? What if the real problem is that you...
Most gym owners believe the fastest way to improve profitability is to sell more memberships. Sometimes that is true. But after working with independent gyms, boutique studios, fitness entrepreneurs and personal trainers, I continually see something else: The gym may...
Most gym owners are looking for ways to make more money. More leads. More memberships. More personal training. More revenue. But there is another question that may be even more important: Where is your gym already losing money every single month? Because before you...
