Your passion is fitness and you are ready to turn that dedication into a business. Opening a fitness center can be a lucrative endeavor. But, you need a strategic marketing plan to remain profitable. So, where do you start?
Who are your ideal customers?
What do they do? What do they enjoy? Most importantly, what is their pain point when it comes to fitness? You want to build your fitness center around your ideal customer. For example, let’s say your perfect client is a c-level executive in corporate America. They value their health and fitness but are too busy to hit the gym during traditional 9-5 hours. What can you do to solve their problems?
How would you build your business to suit this ideal client?
You are fulfilling your ideal client’s fitness needs. If they are too busy to work out during traditional business hours, is your gym open late? They value their health but are too busy to cook. Can you have a smoothie bar at the fitness center? Or healthy meal options for purchase? Is your perfect customer is goal oriented regarding their fitness but does know where to begin? Personal trainers can help your clients reach their fitness goals.
How do you market to your ideal client?
You’ve got the perfect business for your optimal client, but now you need to tell them about it. This is where marketing comes in. Do prospects like to browse business magazines or online publications? If so, consider an advertisement in a popular business publication. If there are several great potential clients in a business complex, consider advertising where they would be having lunch or coffee. Don’t underestimate the power of social media and online advertisements to grow your business. People typically research before they buy so make sure you use the right keywords on your website. You want to one of the first businesses to show up in the search.
Physical fitness has so many benefits. What better way to help people see those benefits than with a gym. With the right marketing strategy, you can build a successful business that benefits your clients. Looking to start your center? Let our industry experts help! Our team strives to help fitness center owners become profitable faster. Contact us today.
