Webcast Invitation from Fitness Management & Consulting and jimthomasondemand.com

Ready to take sales to the next level? @GymConsultant and jimthomasondemand.com can help you! Sign up for a FREE webcast at https://108.174.154.48/~fmconsul/webinar-registration

Webcast Invitation from Fitness Management & Consulting and jimthomasondemand.com

Would you like to take your sales production to the next level?  Our free webcast series “The Perfect Membership Sales Process – How to Double Your Sales Production” will help your team take immediate action. Register here: https://108.174.154.48/~fmconsul/webinar-registration/

Date: May 22, 2015 Time: 2 PM Eastern/1 PM Central/ 11 AM Pacific

In this webcast you team will learn;

How to Handle a Proper Greeting

Evaluation and the Importance of the Powerful Why

The Tour and Why you Sell Benefits and not Features

Analysis and Helping the Customer Understand What They Need to Do

Presentation of the Membership with all the Do’s and Don’ts

The Close and the trouble spots many salespeople face

Bonus Tips to Help Double Sales

This webcast will help put a spark in the veterans and help jump-start your new hires.  Q&A will be available on the webcast.

The webcast is free.

Just say “yes” and we’ll make plans to get you on our schedule. Click here to register: https://108.174.154.48/~fmconsul/webinar-registration/

Thank you.

Jim Thomas

P.S. If you can’t wait for the webcast, please check out jimthomasondemand.com for over 600 training modules that you can access at anytime at your convenience.

 

Are you watching your monthly membership sales decline and don’t know why?

We recently took on a client club whose sales were on a steady decline.  Of course, we heard the normal push-backs such as to much competition, time of year, rates are too high, marketing is not working, etc.  One of the first things we will normally do is listen in to call-tracking results on incoming calls – most of this is tied to direct mail marketing.  In this particular case, a prospect called in asking about membership rates.  Not only did the club representative not follow the provided script, but when the caller volunteered that she may have called the wrong club, the club rep offered to find the phone number of the competitor. You may be thinking this was a new rep that was answering the phone prematurely…..unfortunately, it was the club manager.

Do you know what your salespeople and front desk staffers are saying over the phone?

92% of customer interactions happen via the phone.  85% of customers report dissatisfaction with their phone experience.

Do you have a written phone script? If not, you need to get one and it should be memorized to the point of being second-nature. Regular training and role-playing should be done to be sure everyone is on track.  And be sure to listen to your call tracking notes…this will only be important to your staff, if it’s first important to you.  You must inspect what you expect.

A customer is 4 times more likely to buy from a competitor when ignored.

Are you ignoring your customers?

Many clubs will put a significant effort into getting the phone to ring and people to walk through the door, but then don’t maximize the opportunity to increase membership sales when the salespeople fail to follow up.

48% of salespeople never follow up with a prospect.

25% of salespeople make a second contact and stop.

12% of salespeople only make three contacts and stop.

Only 10% of salespeople make more than three contacts.

80% of sales are made on the fifth to twelfth contact.

The biggest reasons we find salespeople do not follow up like they should – they simply don’t know what to say.  Web leads, for example, on average, require 8 attempts before contacting….you may speak to some web leads right away which means someone else make take 16 attempts.

The key to successful follow up is to commit to it, get creative on different ways to do it and understand that speed is power.

Do you know what your salespeople are saying? Can your salespeople pass the test?  If you would like for us to phone shop your club, just email jthomas@fmconsulting.net or call 800-929-2898.

Now, go learn that script!

Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting and turnaround firm specializing in the fitness and health club industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars and workshops across the country on the practical skills required to successfully build teamwork and market fitness programs and products. Visit his Web site at: www.fmconsulting.net.

 

10 Reasons Your Gym Business Has Become Stagnate

We work at both ends of the fitness industry – with those gym owners who are just starting out and want to shorten the learning curve and those who have been in business are in need of a turnaround (and everything in between).There are many reasons why some gyms grow and others become stagnate. Of course, there are factors like market size, competition and consumer demand. But there are also other factors that have to do with operations, leadership, accountability and systems.

Based on what we’re seeing across the country, here are some thoughts on why gym owners and their business become stagnate.

1. Success apathy. Just because you have had success in the past, it doesn’t guarantee success in the future. Simple complacency…we take our eye off the ball. . An independent gym is usually a reflection of the club owner’s needs, desires and personality.

2. The right staff. You cannot build a successful gym without the right people in place. This requires both the proper hiring and training process and the willingness to make the changes that become necessary as the business grows. This is easier said than done for many gym owners. It takes dedication to the process.

3. The lack of standards, systems and controls.  It’s not enough to have high standards in your gym without implementing the control systems that assure those standards are met. Without the controls, you will have good intentions accompanied by bad results.

4. The member attitude. Not the member’s’ attitude but the gym’s attitude toward its members. There is nothing more destructive than gym staff who dismiss difficult members as “nutty” and conclude that there is no way to make them happy. The problem is that most nutty members have not so nutty friends, and word of mouth travels fast these days.

5. Technology. New technologies can do many great things but can also be overwhelming and time consuming for gym owners. Acquiring the financial, technical and staff resources necessary to solve a technology problem can be very difficult for a small gym, but there’s not much choice; the marketplace does not stand still.

6. Marketing. This includes everything from branding to advertising to market analysis. How your gym executes may be the major driver of its success, but how your gym is perceived is also crucial. The other reality is that small gyms can have a difficult time finding resources to help them with this critical part of their business. That means that the success or failure of a small gym’s marketing frequently comes down to the abilities of the club owner. Few people are good at everything.

7. Stale fitness services. Whether you are talking about fitness products or members, the market is always changing, and your products and services have to change with it. If you are fortunate, the changes are slow and subtle; sometimes, they are dramatic.

8. Lack of investment. Whether it is for more new gym equipment and accessories, new technology, a bigger facility, or more employees – growing gyms require more cash than non-growing gyms. Getting this cash may require borrowing money, finding more investors or using up whatever cash is on hand. It’s ongoing. Some gym owners tire of the demands and decide to slow down the investments — and that slows down growth of the gym.

9. Stubbornness. It is stubbornness that helped the gym owner get the club off the ground, get through the learning curve, survive the recession and cope with every problem along the way. At some point, though, focused adherence to what you know can limit a gym’s ability to adapt to change and get to that next level. Policies and strategies that might have worked when you had 10 employees can hold you back when you have 30 — a common example is when you start to hire higher-priced managers who have different expectations than a $10-an-hour employee.

10. Leadership. This includes vision, courage, fortitude, attitude and gym culture — all of which should create an inspired staff. And of course there’s the often-used word that is many times called the secret to it all, passion. Here is the real secret: passion is critical, but it can’t make up for deficiencies in the other categories. I have seen many owners struggle in the gym business that had plenty of passion. It will not be enough.

Jim Thomas | Fitness Management & Consulting | 800-929-2898

Jim Thomas, Health Club Turnaround Expert, Addresses Most Common Causes of Gym Failures

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In the ultra-competitive world of health and fitness, where less than 50% of new gyms and fitness centers are expected to survive beyond the first 5 years in business, Jim Thomas has many answers to questions most gym owners don’t even know to ask.

Jim Thomas is the well-known founder and president of Fitness Management USA, Inc., a management consulting and turnaround firm specializing in the fitness and health club industry. The tagline for his company is an apt one. “When the going gets tough, the smart get help.”

The health and fitness industry, like so many others, is one in which many businesses are spawned through passion. For example, a personal trainer loves what he or she does so decides to open a gym hoping that the old axiom, “Do what you love and the money will follow” will hold true. Unfortunately, it rarely does.

“Other than being under-capitalized, the biggest reason we see for health club failure is lack of business know-how and lack of proper implementation of sales and marketing strategies,” points out Thomas. “Another common misconception that many new gym owners have is that the gym will sell itself.”

It is rare to find someone that is both passionate about providing health and fitness services and adept at marketing and sales. The result is often that one side of the business falters and may drag the entire operation down with it.

In these cases, Thomas suggests, “If you are not an expert in gym sales and marketing find someone that is. Embrace sales and marketing. Get some training. In an effort to provide good service, you can’t give up key steps of the membership sales process.”

After 25 years of owning and operating gyms as well as speaking and consulting extensively on the subject, Thomas has seen pretty much all the industry can throw at gym owners. When asked what precautions or research new gym owners could undertake to improve their odds of success, Thomas responded, “For people entering this business, be fully aware the biggest mistake is a failure to grasp and implement proper sales and marketing programs.” He also added, ”Keep fixed overhead low. Newcomers need to shorten the learning curve and not learn based on trial and error – it’s just too costly.”

It seems that gym owners – like many entrepreneurs – may be overly optimistic for their own good at times. When asked what the greatest challenge he faces in helping aspiring or struggling gym owners, Thomas was very up-front, “Club owners often wait too long to engage professional help. Instead, thinking the problem will miraculously be fixed without help.”

The lesson to be learned here? Running a health and fitness facility is a high-overhead and sometimes complicated business requiring a diverse skill-set. To ensure the greatest likelihood of success, anyone thinking about entering into this industry should either have the proper skill-set or be willing to work with someone that does.

To learn more about Jim Thomas and Fitness Management U.S.A Inc. please visit:https://108.174.154.48/~fmconsul/ or call 1-800-929-2898.

Health Club Turnarounds Continue Through Membership Sales Success from Fitness Management & Consulting

Fitness Management & Consulting announces the steady increase of gyms and health clubs nationwide that are experiencing a business turnaround and revival in their revenue.

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The key to all success is to take action.

Dallas, Texas (PRWEB) April 28, 2014

As the second quarter of the year continues to unfoldFitness Management & Consulting announces the steady increase of gyms and health clubs nationwide that are experiencing a business turnaround and revival in their revenue.

Jim Thomas, owner and president of Fitness Management & Consulting, remarks, ”During our consultations with fitness club owners who are struggling to keep their business afloat is that their problem doesn’t necessarily lie in the club vision or operations. The root cause, actually, is a lack of solid and consistent membership sales that keep fitness enthusiasts coming through the door.”

As the sales training leader in the health club industry, Fitness Management & Consulting presents Sales Success seminars onsite at the club, designed with the skills needed by the sales team to close more sales.

Fundamental sales techniques merge with interactive, creative scenarios to bring applicable skills to salespersons of all levels.

Some of the topics covered in the two-day Sales Success seminars include:

  •     Overcoming price objections
  •     Uncovering the Super Objective
  •     Encouraging club guests to buy faster
  •     Eliminating the fear of prospecting
  •     Differentiating your club from all the others

 

Before finalizing a membership sales curriculum, Thomas enacts a detailed consult with the fitness club owner to verify that the club has enough underlying “health” so as to ensure true sales training success. “You must look at key factors such as a structured approach, available cash flow, and enough time before any hard deadlines prevent the turnaround from happening;” he says, “but it’s exciting to see how a club can really begin to thrive again once you give its motivated salespeople a fresh knowledge about closing a sale.”

About Jim Thomas’ Fitness Management & Consulting
Fitness Management & Consulting is a firm specializing in health club business consulting, turnarounds, new club start ups without franchisee fees, and sales training. Its founder, Jim Thomas, has over 25 years experience in all aspects of health club sales, club ownership and management. Fitness Management & Consulting is a privately held company based in Dallas, Texas. For more information on Fitness Management & Consulting, please visithttps://108.174.154.48/~fmconsul.

Media Contacts:
Fitness Management & Consulting
jthomas(at)fmconsulting(dot)net
https://108.174.154.48/~fmconsul
Skype: jtmanagement
800-929-2898

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