Website Design & Internet Marketing


  • Target and Promote offerings to current and prospective members
  • Improve Retention through better communications with customers
  • Build a “State-of-the-Art” image
  • Develop New Revenue Streams such as Web-Based ad sales

In today’s wired world, the Internet is the virtual online yellow pages. Your web site is your listing, and your email address is equivalent to your phone number. The Internet provides revolutionary advances compared to the limitations of classic media options. There is virtually NO definite space limitations of content, and using the allotted amount of space is virtually impossible, if not unnecessary. Your presentation will be in full color and can have full multimedia features such as sound and video, allowing interested prospects to respond to you immediately.

While costs compare favorably with other advertising options like the yellow pages, the advantages of having a web site for your club expand well beyond the analogy of the yellow pages. The demographics of the online population and the average health club member produce nearly exact matches for age range, financial capacity, and education levels. With this in mind, it makes sense to provide high-quality information to your target market.

Most clubs find that the return on investment comes within two months as prospective members start walking in the door with guest passes printed from your site.

Most health clubs and gyms need an informational website that projects the company’s image in a professional manner. The website needs to be able to attract new leads and clients with calls to actions that include making the phone call, filling out the form for more information, or printing out a FREE pass to be brought in.

Internet Marketing Opportunities

Reaching your targeted market, where they are at, is an absolute necessity today. And where they are at, is online searching for your service. With the growth of smart phones, everyone is searching immediately, and the placement of highly targeted ads online will likely increase your leads and sales by a significant margin.

Also consider this:

  • Members will access your site, and member satisfaction will increase as they can access information quickly and easily. The intangible benefit is the time you are not spending in recruiting new members because you are retaining your current ones.

Contact us for a custom analysis of how your club can benefit.



“While we share the ‘how to’s,’ we help you effectively apply success principles yourself. Our programs are designed to give you quick measurable results.” ~ Jim Thomas

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A Recommendation of Jim Thomas, President of Fitness Management and Consulting

by Norm Cates, Club Insider Publisher and Tribal Leader Since 1993

Jim Thomas is a talented, experienced, dedicated, determined, and very professional expert in the health, racquet and sportsclub industry.  A club industry veteran of over 30 years, Jim has been a Club Insider Contributing Author since March of 2006, when he joined our Club Insider Contributing Author Team. During that time Jim has written and contributed 50 articles which have been published during our 284 months of Club Insider publishing.  Jim Thomas is a truly great asset to our publication, and to our wonderful industry, and he can be trusted to deliver great results, over and over, no matter what the challenge.

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