Every member who joins your gym is worth a specific dollar amount over their lifetime — and cost you a specific dollar amount to get through the door. Most owners know neither number. This calculator shows you both, plus the moment a new member actually starts making you money instead of costing you.
Fitness Management & Consulting
Member Lifetime Value & Acquisition Cost Calculator
What is a member actually worth to your gym — and what did it cost you to get them? Most owners have never seen these two numbers side by side. Plug in yours.
Not sure? A good estimate is 100 ÷ your monthly churn rate — 4% churn means members stay about 25 months. (Our churn calculator will give you the rate.)
Lifetime value = (monthly dues + extra monthly spend) × average months a member stays, before operating costs. Acquisition cost = monthly marketing spend ÷ new members that month. For guidance only — your numbers are never sent or stored.
More free tools for gym owners: Gym Member Churn Calculator · Cost of Empty Space Calculator · What’s Your Gym Worth? — Valuation Calculator
