a gym owner wakes up in the morning after sleeping under an advertised blanket on an advertised mattress and pulls off advertised pajamas. Takes a shower in an advertised tub, puts on advertised clothes, sits down to breakfast of advertised coffee, puts on an advertised coat, rides to his office in an advertised car, writes with an advertised pen…Then, he refuses to advertise his business, says advertising doesn’t pay, and then, if business isn’t good enough to advertise…he advertises it “For Sale.”
If you believe in your business and want to build it, then…ADVERTISE!
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An Outsourced CEO and Author, Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting, turnaround, financing and brokerage firm specializing in the gym and sports industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully overcome obscurity, improve sales, build teamwork and market fitness programs and products. Visit his Web site at: www.fmconsulting.net or www.youtube.com/gymconsultant.