Turn Holidays into High Fives: How to Boost Traffic and Sales on Off Days at Your Gym

Attention gym owners and entrepreneurs! Those typically slow holiday weekends can be goldmines for driving traffic, increasing sales, and boosting staff morale. Here’s a winning strategy that keeps everyone happy:

The Fun-tastic Family Picnic Formula:

  • Staff-Friendly Fun: Open for shorter hours (e.g., 10:00 AM – 2:00 PM) and encourage staff to dress casually. This creates a fun atmosphere and keeps morale high.

  • Family Focus for Members: Host a family-friendly picnic in your parking lot. Think pony rides, tug-of-war, dunk tanks, and other activities (indoor options can work too!).

  • Spouses Welcome! Invite staff spouses to join the fun. Encourage them to bring their grills for a community cookout.

Giving Back and Getting Leads:

  • Charitable Eats: Partner with local grocery stores to secure donations for hamburgers, hot dogs, buns, and other cookout essentials.
  • Food for a Cause: Sell plates of food, with all proceeds going to a relevant holiday charity. This shows community spirit and attracts positive attention.

Turning Guests into Members:

  • Ticket to Fun: Make participation in events contingent on a quick gym visit. Guests receive a green name tag upon entering.
  • Membership Specials: Offer special membership deals exclusively for non-members with green tags. This is your prime opportunity to convert them!
  • Staff Sales Blitz: Run a friendly sales competition among staff to encourage them to approach potential members with green tags.

The Winning Formula:

By combining staff-friendly fun with family-oriented events, you create a positive atmosphere that attracts new faces. Charitable food sales showcase your community focus, while membership specials convert guests into loyal members. Remember:

  • Be Involved: Show your enthusiasm by actively participating in the fun.
  • Keep it Fun: The key is to create a memorable experience for everyone involved.
  • Spread the Word: Promote the event through social media, email marketing, and local advertising.

The Bottom Line:

This strategy can turn traditionally slow days into revenue-generating opportunities. You strengthen community ties, boost staff morale, and attract new members, all while having a blast. So, ditch the “closed” sign on holidays and turn them into high-traffic, high-sales celebrations for your gym! Contact Jim here.

Click here for more details on financing options or call 214-629-7223 or email jthomas@fmconsulting.net for more information. Or, apply now.

If your fitness business is in need of a turnaround, a boost in sales, or a fresh marketing approach, we’re here to help. We offer a free initial consultation to discuss your specific situation and explore how our expertise can make a difference. Don’t hesitate to reach out to Jim Thomas at 214-629-7223 or find valuable insights on YouTubeFollow me on LinkedIn

An Outsourced CEO, Turnaround Expert and Author, Jim Thomas is the founder and president of FMC USA Inc., a management consulting, turnaround, financing  and brokerage firm specializing in the leisure services industry. With more than 25 years of experience owning, operating and managing facilities of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully overcome obscurity, improve gym sales, build teamwork and market fitness programs and products. Visit his Web site at: www.fmconsulting.net or www.youtube.com/gymconsultant.

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