As a fitness center owner, if you have spent any time researching online marketing, you know that great content is essential for success. However, there is one area where most fitness centers are lacking: localized content. Many fitness centers perform well when creating educational content about health and fitness, but it all tends to be the same information that every other website produce. How is it uniquely valuable to your local customers?
Worse yet are those fitness center websites which try to boost their Local SEO by simply weaving their city’s name a dozen times within a blog article. Yes, when you seek to rank for local search results, you must target a specific neighborhood, town or city with content that encourages people to check out your fitness center. Regardless, there are far too many business owners and marketers who produce nothing but generic content on a regular basis.
The secret to localized content is writing blog articles that have a unique value to the local community. Yes, of course, you should provide general information about nutrition, weight loss, and exercise. However, a significant percentage should speak to the unique needs and demands of your local population. For instance, you can write about the best local walking trails, a local sports or bodybuilder competition, or where to find the best cheat meals. Localized content is not just about adding local keywords to your content, it is about feeding the needs and demands of your local community.
What haven’t we covered yet that is important to you? If you would like to talk about the secret to fitness centers writing awesome blog content, or a related topic, please contact us.